How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes

Posted by Todd_McDonald

A steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn't always easy. It's often quite difficult, as I’m sure many of you know.

A number of challenges must be overcome for success to be realized from end-to-end, and finding quick ways to keep your content ideas fresh and relevant is invaluable. To help with this facet of developing strategic content, I’ve laid out a process below that shows how a few SEO tools and a little creativity can help you identify content ideas based on actual conversations your audience is having online.

What you’ll need

Screaming Frog: The first thing you’ll need is a copy of Screaming Frog (SF) and a license. Fortunately, it isn’t expensive (around $150/USD for a year) and there are a number of tutorials if you aren’t familiar with the program. After you’ve downloaded and set it up, you’re ready to get to work.

Google AdWords Account: Most of you will have access to an AdWords account due to actually running ads through it. If you aren’t active with the AdWords system, you can still create an account and use the tools for free, although the process has gotten more annoying over the years.

Excel/Google Drive (Sheets): Either one will do. You'll need something to work with the data outside of SF.

Browser: We walk through the examples below utilizing Chrome.

The concept

One way to gather ideas for content is to aggregate data on what your target audience is talking about. There are a number of ways to do this, including utilizing search data, but it lags behind real-time social discussions, and the various tools we have at our disposal as SEOs rarely show the full picture without A LOT of monkey business. In some situations, determining intent can be tricky and require further digging and research. On the flipside, gathering information on social conversations isn’t necessarily that quick either (Twitter threads, Facebook discussion, etc.), and many tools that have been built to enhance this process are cost-prohibitive.

But what if you could efficiently uncover hundreds of specific topics, long-tail queries, questions, and more that your audience is talking about, and you could do it in around 20 minutes of focused work? That would be sweet, right? Well, it can be done by using SF to crawl discussions that your audience is having online in forums, on blogs, Q&A sites, and more.

Still here? Good, let’s do this.

The process

Step 1 – Identifying targets

The first thing you’ll need to do is identify locations where your ideal audience is discussing topics related to your industry. While you may already have a good sense of where these places are, expanding your list or identifying sites that match well with specific segments of your audience can be very valuable. In order to complete this task, I'll utilize Google’s Display Planner. For the purposes of this article, I'll walk through this process for a pretend content-driven site in the Home and Garden vertical.

Please note, searches within Google or other search engines can also be a helpful part of this process, especially if you're familiar with advanced operators and can identify platforms with obvious signatures that sites in your vertical often use for community areas. WordPress and vBulletin are examples of that.

Google’s Display Planner

Before getting started, I want to note I won’t be going deep on how to use the Display Planner for the sake of time, and because there are a number of resources covering the topic. I highly suggest some background reading if you’re not familiar with it, or at least do some brief hands-on experimenting.

I’ll start by looking for options in Google’s Display Planner by entering keywords related to my website and the topics of interest to my audience. I’ll use the single word “gardening.” In the screenshot below, I’ve selected “individual targeting ideas” from the menu mid-page, and then “sites.” This allows me to see specific sites the system believes match well with my targeting parameters.

I'll then select a top result to see a variety of information tied to the site, including demographics and main topics. Notice that I could refine my search results further by utilizing the filters on the left side of the screen under “Campaign Targeting.” For now, I'm happy with my results and won’t bother adjusting these.

Step 2 – Setting up Screaming Frog

Next, I'll take the website URL and open it in Chrome.

Once on the site, I need to first confirm that there's a portion of the site where discussion is taking place. Typically, you’ll be looking for forums, message boards, comment sections on articles or blog posts, etc. Essentially, any place where users are interacting can work, depending on your goals.

In this case, I'm in luck. My first target has a “Gardening Questions” section that's essentially a message board.

A quick look at a few of the thread names shows a variety of questions being asked and a good number of threads to work with. The specific parameters around this are up to you — just a simple judgment call.

Now for the fun part — time to fire up Screaming Frog!

I’ll utilize the “Custom Extraction” feature found here:

Configuration → Custom → Extraction

...within SF (you can find more details and broader use-case documentation set for this feature here). Utilizing Custom Extraction will allow me to grab specific text (or other elements) off of a set of pages.

Configuring extraction parameters

I'll start by configuring the extraction parameters.

In this shot I've opened the custom extraction settings and have set the first extractor to XPath. I need multiple extractors set up, because multiple thread titles on the same URL need to be grabbed. You can simply cut and paste the code into the next extractors — but be sure to update the number sequence (outlined in orange) at the end to avoid grabbing the same information over and over.

Notice as well, I've set the extraction type to “extract text.” This is typically the cleanest way to grab the information needed, although experimentation with the other options may be required if you’re having trouble getting the data you need.

Tip: As you work on this, you might find you need to grab different parts of the HTML than what you thought. This process of getting things dialed can take some trial-and-error (more on this below).

Grabbing Xpath code

To grab the actual extraction code we need (visible in the middle box above):

1. Use Chrome
2. Navigate to a URL with the content you want to capture
3. Right-click on the text you’d like to grab and select “inspect” or “inspect element”

Make sure you see the text you want highlighted in the code view, then right-click and select “XPath” (you can use other options, but I recommend reviewing the SF documentation mentioned above first).

It’s worth noting that many times, when you're trying to grab the XPath for the text you want, you’ll actually need to select the HTML element one level above the text selected in the front-end view of the website (step three above).

At this point, it’s not a bad idea to run a very brief test crawl to make sure the desired information is being pulled. To do this:

1. Start the crawler on the URL of the page where the XPath information was copied from
2. Stop the crawler after about 10–15 seconds and navigate to the “custom” tab of SF, set the filter to “extraction” (or something different if you adjusted naming in some way), and look for data in the extractor fields (scroll right). If this is done right, I’ll see the text I wanted to grab next to one of the first URLs crawled. Bingo.

Resolving extraction issues & controlling the crawl

Everything looks good in my example, on the surface. What you’ll likely notice, however, is that there are other URLs listed without extraction text. This can happen when the code is slightly different on certain pages, or SF moves on to other site sections. I have a few options to resolve this issue:

1. Crawl other batches of pages separately walking through this same process, but with adjusted XPath code taken from one of the other URLs.
2. Switch to using regex or another option besides XPath to help broaden parameters and potentially capture the information I'm after on other pages.
3. Ignore the pages altogether and exclude them from the crawl.

In this situation, I'm going to exclude the pages I can’t pull information from based on my current settings and lock SF into the content we want. This may be another point of experimentation, but it doesn’t take much experience for you to get a feel for the direction you’ll want to go if the problem arises.

In order to lock SF to URLs I would like data from, I’ll use the “include” and “exclude” options under the “configuration” menu item. I’ll start with include options.

Here, I can configure SF to only crawl specific URLs on the site using regex. In this case, what’s needed is fairly simple — I just want to include anything in the /questions/ subfolder, which is where I originally found the content I want to scrape. One parameter is all that’s required, and it happens to match the example given within SF ☺:

• http://ift.tt/2cJeOyx

The “excludes” are where things get slightly (but only slightly) trickier.

During the initial crawl, I took note of a number of URLs that SF was not extracting information from. In this instance, these pages are neatly tucked into various subfolders. This makes exclusion easy as long as I can find and appropriately define them.

In order to cut these folders out, I’ll add the following lines to the exclude filter:

• http://ift.tt/2cJeGiB
• http://ift.tt/2cAsRJr

Upon further testing, I discovered I needed to exclude the following folders as well:

• http://ift.tt/2cJecsL
• http://ift.tt/2cAt2EG

It’s worth noting that you don’t HAVE to work through this part of configuring SF to get the data you want. If SF is let loose, it will crawl everything within the start folder, which would also include the data I want. The refinements above are far more efficient from a crawl perspective and also lessen the chance I'll be a pest to the site. It’s good to play nice.

Completed crawl & extraction example

Here’s how things look now that I've got the crawl dialed:

Now I'm 99.9% good to go! The last crawl configuration is to reduce speed to avoid negatively impacting the website (or getting throttled). This can easily be done by going to Configuration → Speed and reducing the number of threads and URIs that can be crawled. I usually stick with something at or under 5 threads and 2 URIs.

Step 3 – Ideas for analyzing data

After the end goal is reached (run time, URIs crawled, etc.) it’s time to stop the crawl and move on to data analysis. There a number of ways to start breaking apart the information grabbed that can be helpful, but for now I'll walk through one approach with a couple of variations.

Identifying popular words and phrases

My objective is to help generate content ideas and identify words and phrases that my target audience is using in a social setting. To do that, I’ll use a couple of simple tools to help me break apart my information:

• http://tagcrowd.com/
• http://ift.tt/1f8plf9
• Excel

The top two URLs perform text analysis, with some of you possibly already familiar with the basic word-cloud generating abilities of tagcrowd.com. Online-Utility won’t pump out pretty visuals, but it provides a helpful breakout of common 2- to 8-word phrases, as well as occurrence counts on individual words. There are many tools that perform these functions; find the ones you like best if these don’t work!

I’ll start with Tagcrowd.com.

Utilizing Tagcrowd for analysis

The first thing I need to do is export a .csv of the data scraped from SF and combine all the extractor data columns into one. I can then remove blank rows, and after that scrub my data a little. Typically, I remove things like:

• Punctuation
• Extra spaces (the Excel “trim” function often works well)
• Odd characters

Now that I've got a clean data set free of extra characters and odd spaces, I'll copy the column and paste it into a plain text editor to remove formatting. I often use the one online at editpad.org.

That leaves me with this:

In Editpad, you can easily copy your clean data and paste it into the entry box on Tagcrowd. Once you’ve done that, hit visualize and you’re there.

Tagcrowd.com

There are a few settings down below that can be edited in Tagcrowd, such as minimum word occurrence, similar word grouping, etc. I typically utilize a minimum word occurrence of 2, so that I have some level of frequency and cut out clutter, which I’ve used for this example. You may set a higher threshold depending on how many words you want to look at.

For my example, I've highlighted a few items in the cloud that are somewhat informational.

Clearly, there’s a fair amount of discussion around “flowers,” seeds,” and the words “identify" and “ID.” While I have no doubt my gardening sample site is already discussing most of these major topics such as flowers, seeds, and trees, perhaps they haven’t realized how common questions are around identification. This one item could lead to a world of new content ideas.

In my example, I didn’t crawl my sample site very deeply and thus my data was fairly limited. Deeper crawling will yield more interesting results, and you’ve likely realized already how in this example, crawling during various seasons could highlight topics and issues that are currently important to gardeners.

It’s also interesting that the word “please” shows up. Many would probably ignore this, but to me, it’s likely a subtle signal about the communication style of the target market I'm dealing with. This is polite and friendly language that I'm willing to bet would not show up on message boards and forums in many other verticals ☺. Often, the greatest insights besides understanding popular topics from this type of study are related to a better understanding of communication style, phrasing, and more that your audience uses. All of this information can help you craft your strategy for connection, content, and outreach.

Utilizing Online-Utility.org for analysis

Since I've already scrubbed and prepared my data for Tagcrowd, I can paste it into the Online-Utility entry box and hit “process text.”

After doing this, we ended up with this output:

There’s more information available, but for the sake of space, I've grabbed only a couple of shots to give you the idea of most of what you’ll see.

Notice in the first image, the phrases “identify this plant” & “what is this” both show up multiple times in the content I grabbed, further supporting the likelihood that content developed around plant identification is a good idea and something that seems to be in demand.

Utilizing Excel for analysis

Let’s take a quick look at one other method for analyzing my data.

One of the simplest ways to digest the information is in Excel. After scrubbing the data and combining it into one column, a simple A→Z sort, puts the information in a format that helps bring patterns to light.

Here, I can see a list of specific questions ripe for content development! This type of information, combined with data from tools such as keywordtool.io, can help identify and capture long-tail search traffic and topics of interest that would otherwise be hidden.

Tip: Extracting information this way sets you up for very simple promotion opportunities. If you build great content that answers one of these questions, go share it back at the site you crawled! There’s nothing spammy about providing a good answer with a link to more information if the content you’ve developed is truly an asset.

It’s also worth noting that since this site was discovered through the Display Planner, I already have demographic information on the folks who are likely posting these questions. I could also do more research on who is interested in this brand (and likely posting this type of content) utilizing the powerful ad tools at Facebook.

This information allows me to quickly connect demographics with content ideas and keywords.

While intent has proven to be very powerful and will sometimes outweigh misaligned messaging, it’s always great to know as much about who you're talking to and be able to cater messaging to them.

Wrapping it up

This is just the beginning and it’s important to understand that.

The real power of this process lies in its usage of simple, affordable, tools to gain information efficiently — making it accessible to many on your team, and an easy sell to those that hold the purse strings no matter your organization size. This process is affordable for mid-size and small businesses, and is far less likely to result in waiting on larger purchases for those at the enterprise level.

What information is gathered and how it is analyzed can vary wildly, even within my stated objective of generating content ideas. All of it can be right. The variations on this method are numerous and allow for creative problem solvers and thinkers to easily gather data that can bring them great insight into their audiences’ wants, needs, psychographics, demographics, and more.

Be creative and happy crawling!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Moz Blog http://ift.tt/2cbtx7k
via IFTTT

Duplicate Listings and the Case of the Nomadic New Mexican Restaurant

Posted by MiriamEllis

Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, "Best green chile ever!!", "Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili," "My go-to for great huevos rancheros," and "Carne was awesome! Tender, flavorful, HOT!" The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one so heavily spiced with the potential of duplicate listings that it may take the appetite of any hard-working local SEO away:

“Thru all of the location changes, this is a true family restaurant with home cooking.”

“This restaurant for whatever reason, changes locations every couple years or so.”

“They seem to wander from different locations”

“As other reviews have already mentioned, Perea's changes locations periodically (which is puzzling/inconvenient — the only reason they don't get 5 stars)”

“They switch locations every few years and the customers follow this place wherever it goes.”

Reading those, the local SEO sets aside sweet dreams of sopapillas because he very much doubts the accuracy of that last review comment. Are all customers really following this restaurant from place to place, or are visitors (with money to spend) being misdirected to false locations via outdated, inconsistent, and duplicate listings?

The local SEO can’t stand the suspense, so he fires up Moz Check Listing

He types in the most recent name/zip code combo he can find, and up comes:

A total of 2 different names, 3 different phone numbers, and 4 different addresses! In 5 seconds, the local SEO has realized that business listings around the web are likely misdirecting diners left and right, undoubtedly depriving the restaurant of revenue as locals fail to keep up with the inconvenient moves or travelers simply never find the right place at all. Sadly, two of those phone numbers return an out-of-service message, further lessening the chances that patrons will get to enjoy this establishment’s celebrated food. Where is all this bad data coming from?

The local SEO clicks on just the first entry to start gaining clues, and from there, he clicks on the duplicates tab for a detailed, clickable list of duplicates that Check Listing surfaces for that particular location:

From this simple Duplicates interface, you can immediately see that 1 Google My Business listing, 1 Foursquare listing, 3 Facebook Places, 1 Neustar Localeze listing, and 1 YP listing bear further investigation. Clicking the icons takes you right to the sources. You’ve got your clues now, and only need to solve your case. Interested?

The paid version of Moz Local supports your additions of multiple variants of the names, addresses, and phone numbers of clients to help surface further duplicates. Finally, your Moz Local dashboard also enables you to request closure of duplicates on our Direct Network partners. What a relief!

Chances are, most of your clients don’t move locations every couple of years (at least, we hope not!), but should an incoming client alert you to a move they’ve made in the past decade or so, it’s likely that a footprint of their old location still exists on the web. Even if they haven’t moved, they may have changed phone numbers or rebranded, and instead of editing their existing listings to reflect these core data changes, they may have ended up with duplicate listings that are then auto-replicating themselves throughout the ecosystem.

Google and local SEOs share a common emotion about duplicate listings: both feel uneasy about inconsistent data they can’t trust, knowing the potential to misdirect and frustrate human users. Feeling unsettled about duplicates for an incoming client today?

Get your appetite back for powerful local SEO with our free Check Listing tool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Moz Blog http://ift.tt/2c3G7lB
via IFTTT

Dropshipping en Ebay fácil? Te están Mintiendo

El 90% de las personas que te hablan del dropshipping están mintiendo!!

Como lo oyes! las mentiras son muy comunes (por desgracia) en nuestro mundo virtual y créeme se de lo que hablo y más aun cuando nos hablan de las maravillas del dropshipping.

Probablemente hayas llegado hasta aquí sin saber muy bien por qué, supongo que deseas obtener más información acerca de este espectacular modelo de negocio de comprar barato y vender caro, pero te aseguro que una vez hayas leído lo que voy a escribir vas a pensártelo muy bien antes de iniciar tu aventura.

[box type="note" align="aligncenter" class="" width=""]Es mentira que para hacer dropshipping no necesitas dinero, es más, yo te digo que si quieres hacerlo necesitarás mucho dinero. Si quieres vivir de ello. [/box]

Según mi visión, las personas que se inician en el dropshipping son personas con una economía limitada, las personas que económicamente no tienen problemas, ni se les pasa por la cabeza iniciar un negocio de dropshipping.

Este post promete ser largo así que vamos a empezar. Toma notas, te lo explicaré de un modo rápido, no me andaré por las ramas... te lo prometo.

Lo que Vamos a aprender en éste post

1. El dropshipping es para cualquiera.
2. Requisitos para iniciar con buen pié. Ser un vendedor ejemplar.
3. Tu Primera Venta!!
4. El Sueño Americano.
5. Dinero para Cervezas
6. Cuenta Cancelada
7. Como ganar dinero con el Dropshipping
8. Pero si hago todo esto cuanto podré ganar? 

El dropshipping es para cualquiera.

Eso es lo que nos cuentan las personas que se dedican a vender por internet, pero en realidad detrás de todo el proceso existen un sin fin de trabas que debes conocer.

El dropship más famoso y conocido es el de vender en ebay para después comprarlo en Amazon. Al ser el más común, es del que hablaremos.

Primero de todo voy a explicarte de una forma muy rápida qué es el dropshipping.

[box type="info" align="aligncenter" class="" width=""]El dropshipping consiste en comprar por Internet en A para después venderlo en B un poco más caro, ganándote el margen correspondiente. [/box]

Para iniciar tu negocio vas a necesitar principalmente crear 1 cuenta de ebay, 1 de Amazon y otra de Paypal.

En mi caso inicié mi aventura después de leer un libro que hablaba sobre paginas para vender cosas en Internet allá por el 2013 y, sobretodo del dropshipping en ebay. Empecé a buscar productos en Amazon a lo loco. A la media hora me di cuenta de la cantidad de gente que estaba haciendo lo mismo que yo, aun así continué con mi labor y decidí ponerme a listar los productos en ebay.

Lo que no sabía en ese momento es que para las cuentas nuevas, ebay. solo permite subir 10 artículos al mes y eso nadie me lo había comunicado.

Si quieres vivir de ello necesitas una cuenta de vendedor sin limitaciones y para conseguirla necesitas recorrer un camino que a bien seguro un 10% o menos de las personas que lo inician lo van a terminar.

 

Requisitos para iniciar con buen pié. Ser un vendedor ejemplar.

Los más importante y complicado es iniciar, si pretendes vivir de ello, no lo harás pudiendo sólo subir 10 productos, necesitas una cuenta mayor pero ebay no se fía de nadie y antes de nada les tienes que demostrar que tú eres un vendedor ejemplar.

Aunque los datos que manejamos las personas que nos dedicamos a ello no son exactas, se acercan a las reales. ebay no siempre actúa igual con las cuentas pero para que te hagas una idea, lo primero que necesitas es una buena reputación, tanto de comprador como de vendedor.

Así que compra, si, compra productos baratos, productos tipo botones o clips que te costaran céntimos, compra bastantes, y si el vendedor es de China mejor. Éstos al vender el producto, automáticamente te ponen un comentario positivo con su correspondiente estrellita, y de éstas vas a necesitar algunas.

No te dijeron que el dropshipping era Gratis? pues, para empezar tienes que comprar!

Pero... qué vender para ganar dinero o qué no vender.Tenias pensado vender productos chulos?…  déjame decirte que para nuevas cuentas, ebay no permite la venta de lo que denominan ellos productos de alto riesgo, que justamente son aquellos que dan más beneficio (tabletas, móviles,portátiles etc..). Te tienes que conformar con vender productos no muy caros donde tu beneficio neto, suponiendo que agregaste al precio de final la comision venta de ebay + la de Paypal + tu beneficio, será como máximo de 3-5$/€ por producto en el mejor de los casos .

Mientras compras, también debes vender, hazlo a la vez, recibir estrellas por haber comprado no te ayudará a eliminar los límites. De momento te conformarás vendiendo en ebay.es y comprar en amazon.es. Lo importante es hacerlo bien para que podamos vender en ebay.com. Más abajo te hablaré de los requisitos que se necesitan para ello.

Puedes estar satisfecho si con lo vendido puedes pagar lo que estás comprando.

Los números y el ratio %ventas/día en USA, es de 2 (haciéndolo medianamente bien), por lo que si tu puedes vender 10 productos, vas a tardar en conseguir tu primera venta aproximadamente 10 días, quizás 20 porque el ratio de venta fuera de USA se reduce a la mitad.

Tu Primera Venta!!

Si con esas aun no lo has dejado, al vender tu primer producto, te pones como una moto!! Te sientes como si hubieras firmado un contrato millonario, y en realidad, es sólo tu primera venta!!
Así que, te vas a Amazon y la sorpresa es triple, mala cosa vas a descubrir:

• Vas a tener que pagar los gastos de envío si tu producto no supera los 35$/€
• Amazon no trabaja con Paypal, sólo con tarjeta
• La más jodida de todas es que Paypal tiene tu dinero bloqueado. ¿¿¿¿¿QUE?????

Sí, ebay y Paypal son la misma compañía y según ellos, los fondos recibidos por ventas de ebay en cuentas nuevas van a ser retenidos un máximo de 21 días, para, en teoría, garantizar la entrega del producto satisfactoriamente a tu cliente.

Aquí es cuando empiezas a soltar improperios y de acordarte de quien te habló del dropshipping, porque eres tú, desde tu tarjeta , el que tiene que pagar a Amazon para que le mande el producto a tu cliente. Y así, cada vez que recibas un pago , el dinero quedará retenido en Paypal como máximo 21 días. Esto lo llaman la cárcel de Paypal.

Otro aspecto a tener en cuenta son las comisiones que se cobran ebay y Paypal (Feebay y Gaypal) que anteriormente deberías haber calculado. Entre las dos cobran Aprox 12-14% sobre el precio de venta del producto vendido.

¿Nadie te contó eso?

No quiero desmotivarte es la realidad. Seguimos…

A medida que tus estrellitas suben, lo hace también tu reputación y tus límites, y empiezas a vender un poquito más, si no te has retirado anteriormente.

Te preguntas a ver cuanto tiempo tiene que pasar para vender en USA.

Para serte sincero, en USA vas a multiplicar x10 tus ventas pero he de advertirte que aun te queda mucho por hacer.

Para vender en USA los requisitos son:

1. Tener todas las transacciones positivas
2. Que desde tu primera venta hayan pasado 90 días
3. Que a ebay le de la gana

Llegados a este punto, pueden haber pasado unos 120 días (4 meses) desde que iniciaste, y, sin beneficios. Lo único a destacar positivo es que has recibido el OK para vender en USA.

Tu cuenta de vendedor, en el mejor de los casos, será de 100 productos al mes.

El Sueño Americano.

Si bien podríamos pensar que ya estamos preparados y dispuestos a ganar dinero, la realidad es que sin unos conocimientos básico de SEO nos va a resultar muy difícil en ebay.com vender algo. Aquí la competencia aumenta exponencialmente. Verás que los productos que elijas para vender, también son elegidos por otros cientos de vendedores que pretenden hacer lo mismo que tú.

Aquí no vale copiar pegar, tenemos que ser originales y conocer qué palabras clave son las más usadas en ebay. Usa la herramienta de Title Builder copia y pega el título del anuncio de Amazon en ella, y nos arrojará un título y las Keywords que debemos utilizar. Es Gratuita.

Si tenemos 100 productos para vender, esta tarea nos llevará trabajo, es lo más aburrido de todo y quizás cuando estés editando el artículo 15 sigas acordándote de la persona que te dijo que el dropshipping es fácil, es copiar y pegar y que es gratuito.

De momento lo único gratuito que hemos visto hasta ahora es tu trabajo.

Recuerda que llevas 4 meses, si sigues ahí, te felicito!! 

Si haces lo anterior mencionado, te recomiendo que crees un Excel donde puedas guardar las url del producto de Amazon y las de ebay a fin de crear un inventario. Además coloca todos los productos elegidos en Amazon en tu carrito de la compra, así podrás conocer si el precio de tus artículos ha cambiado para que también tú lo modifiques en el listado de ebay.

Tu tarea diaria no será otra que la de entrar en Amazon cada día y ver qué productos modificaron su precio.

[box type="info" align="aligncenter" class="" width=""]Nota: Es recomendable suscribirte a Amazon Premium, con ellos dispondrás de envío gratis y en 72 horas de todos los productos que compres, además de otros beneficios no relacionados con este tema. Amazon Premium te costará $100 al año y tienes 30 días de prueba gratis.[/box]

Te vuelves a acordar del que te habló del dropship.

Puede que lleves 5 meses trabajando y sin tocar nada, económicamente hablando. 

Pero ahora estás preparado para conseguir vender 1 producto al día, si hiciste buen SEO y a parte de modificar los títulos, también modificaste el contenido del listado, quizás 2, con lo cual aquí debemos tener en cuenta varios puntos:

•  El dinero recibido por ventas-> Asegúrate que Paypal ya te deja retirar el dinero el mismo día que recibes el pago. Si es así, ten en cuenta que tardará en llegar a tu cuenta 2 o 3 días y que las ventas realizadas en ese periodo de tiempo deberás pagarlas con tu dinero. No retires todo el dinero recibido, siempre deja un 5% en Paypal, he visto cuentas limitadas por Paypal por retirar a diario todo el dinero. Evita eso a toda costa.
• El precio del producto->  Debido al punto anterior, elige bien el producto que vas a vender y su precio. No esperes a recibir el dinero para comprar un producto que lo vendiste 3 días atrás. Si eliges precios altos, calcula lo que puedes gastar durante tres días (lo que tarda el dinero en llegarte a tu cuenta) para las ventas realizadas en ese periodo.
• Tu trabajo diario-> Entra cada día en tu cuenta de Amazon y si algún producto cambió su precio modifícalo también en tu ebay. Si no lo haces puede que después de una venta tu producto haya subido el precio o simplemente esté fuera de stock Si ocurre esto, tendrás que cancelar la venta y como veremos más tarde tu cuenta puede ser cancelada para siempre.
• Tasas y margenes-> Añade al producto un 15% + tu beneficio. Aunque dicho así parezca suficiente, debes tener en cuenta que muchos en muchos estados hay que pagar tasas. Este es un punto importante y delicado, aquí hay dos opciones

1.  Aumentar el margen de todos tus productos un 5% por si acaso se vente en un Estado con tasas. Esto hará bajar tus ventas, ya que tu precio se encarecerá demasiado y recuerda que la competencia en muy alta
2. En la configuración de ebay , puedes elegir aumentar en % el precio a según que estados. Esto sería ideal si luego ebay no te pidiera documentos fiscales y demás. Te recomiendo la primera opción.

Espero que sigas aquí!! visto ésto deberías ya tener tu plan claro, si iniciar o no. Seguimos...

Dinero para Cervezas. Mes a mes, más y más!

Es lo que estás ganando, pero no te lo habían contado así! pero ahora estás en la senda de escalar en tu aventura y tener la posibilidad de vivir de ello.

Mes a mes ebay va a permitirte vender más y más, lo que es muy bueno, siempre y cuando hagas las cosas bien.

No sabes qué es hacer las cosas bien?  Lo veremos más abajo, en USA, las cuentas de ebay pueden ser canceladas por cualquier motivo, y no queremos eso ¿verdad?

Las cuentas de ebay seller en Estados unidos se rigen por su estatus que son tres -> Above Standard, Below Standar y Rated Seller.

De momento dos primeras son las que nos ocupan.

Haciendo las cosas minimamente bien, tu cuenta debería esta en Above Standard, ahí no tienes problema, pues es señal que tus productos son entregados dentro de plazo y sin ningún aspecto negativo, sin embargo, la línea que separa uno y otro es muy delgada, con lo cual, es muy importante no cancelar ventas y mandar los productos el mismo día que se vendieron.

Aquí lo más importante es la experiencia del comprador frente al vendedor mas alla de las estrellitas que puedas recibir.

Si por un motivo u otro tu cuenta entrara en below standard, vas a tener un mes para vender y hacer las cosas bien, para no entrar en below standard no puedes tener mas de un 2% de tus transacciones con defectos. Tales son ventas canceladas, productos no enviados, producto equivocado o defectuoso etc. Lo normal!. 

Si por lo que fuera tuvieras que cancelar una venta, ebay te va a preguntar el motivo el cual debes elegir entre dos supuestos:

• El cliente ha cancelado la venta-> Sólo elige esta opción si en realidad ha sido así, una vez la elijas , ebay va a contactar con tu cliente y le va a preguntar el motivo de la cancelación, si tu cliente no la canceló y ebay lo detecta, date por vencido.
• No hay stock-> Puede pasar que tu venta se realice cuanto duermas y que al despertar no haya stock. Si elijes ésta opción, vas a tener una transacción defectuosa y recuerda que sólo puedes tener un 2% de ellas.

Si ebay te cancela la cuenta por algunos motivos a parte de los citados anteriormente, puedes despedirte de hacer éste tipo de dropshipping, E-bay no permitirá que vendas más con ninguna cuenta asociada a ti ni a cualquier persona que viva en tu casa. Fin de la historia... Game Over.

Si aun con esas decides continuar con la aventura, existen vendedores de cuentas de ebay los cuales ofrecen cuentas Stealth. Estas cuentas están creadas con datos ficticios y no son recomendables a menos que sepas lo que haces.

En el supuesto de que precisaras de una Stealth contacta conmigo. Aunque suelen ser caras con ellas vas a poder vender en USA , su duración es más bien corta pues una vez vendas 200 productos al año, Paypal te va a solicitar la verificación de identidad, y claro eso tu no lo tienes. Sólo entonces, tienes que pensar en abrirte otra Stealth y así sucesivamente. Más abajo verás que 200 ventas las puedes realizar en un día.

Conozco a varias personas que manejan 20 cuentas Stealth a la vez, ese es su negocio , vender con cuentas falsas.

 

Como ganar dinero con el dropshipping

Quizás debería haber empezado por aquí, pero no lo he hecho por varias razones, la principal era la de ponerte al corriente de las posibilidades que tienes de tener éxito en este negocio.

Te habrás dado cuenta que no son muchas pero si a pesar de todo, sigues ahí , te voy a contar como ganar dinero con el dropship. 

Lo visto anteriormente vas a tener que pasarlo sí o sí a menos que uses una Stealth, que, acortarás todo el proceso de picar piedra visto, pero que no te aportará seguridad alguna. Piensa en ello.

Supongamos que usas tu cuenta y haces todo el proceso.

Después de haber atravesado el desierto y seguir con vida, es hora de abrir tu primera tienda ebay. Llevas ya mucho tiempo y como podrás comprobar, no vives de ello, es muy probable que te permitan vender unos 300/artículos por mes, no está mal pero es insuficiente sobretodo viendo todo lo que has tenido que pasar.

Contacta por telefono con ebay y diles que llevas tantos meses y que quieres abrir una tienda con 10.000 productos, te dirán que no es posible, insiste cada mes a E-bay solicitando una tienda con 10.000 productos hasta que te digan que sí.

Como podrás imaginar, tener una tienda con 10.000 productos complica mucho el tema, es imposible que una persona pueda hacer todas esas acciones al mismo tiempo (Buscar productos,cambiar precios etc etc…). Nadie puede, necesitas un Software.

Necesitarás un Software que:

1. Busque los mejores productos en Amazon y te los suba a tu tienda ebay
2. Monitorice tus productos en Amazon , cambio de precios, fuera de stock etc
3. Modifique los precios en tu tienda
4. Compre y mande los productos a tus clientes en Automático
5. Haga un reporte de las ventas

Te recomiendo Profit Scraper, créeme lo hace todo sólo. Puedes Acceder a siete días de prueba haciendo click aquí

Lo único que necesitas ahora es una persona que trabaje para ti , editando los títulos y las descripciones con las palabras clave, así como te expliqué anteriormente con la herramienta Title Builder.

Te dije que para ganar dinero haciendo dropshipping hay que tener mucho dinero no? 

Piensa que lo antes citado hay que pasarlo sí o sí. Tómatelo como un entrenamiento.

Todo lo que necesitas es:

1. Tienda de 10.000 productos en ebay ? $399
2. Profit Scraper 10.000 productos ? $497
3. Una persona para editar el contenido (SEO) ? $xxx

Pero si hago todo esto cuanto podré ganar?

Volvamos a las matemáticas-> Como dije antes la media de ventas en ebay.com ronda el 2% haciendo medianamente bien las cosas en temas de Seo y demás.

Si tenemos una tienda con 10.000 productos, obtendremos unas 200 ventas diarias, si el beneficio por venta es de $3 , estaríamos hablando de unos $600 diarios , lo que multiplicado x30 días suman $18.000 al mes!

Si bien ahora sí puedes decir que la cosa cambia, hay un dato que tienes que tener muy presente.

Tomando lo anterior como ejemplo, para obtener $3 de beneficio deberíamos vender productos de unos 30$. Si bien tienes que calcular el tiempo que tarda Paypal en mandarte el dinero a tu cuenta. Normalmente son 3 días, pero averigualo bien, ya que, debes calcular el dinero que necesitas para comprar los productos en Amazon durante ese periodo.

Si hacemos números (te advertí que para hacer ésto necesitas dinero) 200 ventas x 3 días x $30 del productos, hacen un total de $18.000 de deberías tener disponibles en tu tarjeta. Sí!! yo en algún momento también pense que el dropshipping era para cualquiera.

Un vez empiezas a recibir el dinero desde Paypal ya la rueda va sola y tú más feliz.

PRO TIP

Si conseguiste tener tu tienda ebay (mínimo 500 productos) puedes romper la banca utilizando la estrategia IFTTT Networks. Te aconsejo que leas el post que habla acerca de todo lo que puedes hacer con IFTTT.

Éste es el tema, sabes que las tiendas de ebay trabajan con Rss feed? Si me has echo caso y has leído el post, ya sabrás lo que hacer con ello, te lo resumo aquí en sencillos pasos:

1. Crea una IFTTT Network alrededor de tu tienda de ebay
2. Conecta el Feed de tu tienda de ebay con IFTTT.
3. Haz buen SEO a los productos que vas a vender.
4. Empieza a listar productos de Amazon en Ebay. Utiliza Profit Scraper
5. Gestiona tus ventas y escala tu negocio.

Dicen que lo importante es empezar, aquí tienes un ejemplo de cómo hacerlo , pero primero tenía que advertirte de sus “cositas”, esas que nadie te cuenta pero que están ahí.

Sabes que puedes conectar conmigo si necesitas ayuda. Pues lo más importante está explicado.

Si te ha gustado éste post o si conoces alguien que está a punto de pegarsela con el dropshipping ayúdale a entender todo lo que te he explicado antes de que inicie. Él te lo agradecerá.

 

Este artículo Dropshipping en Ebay fácil? Te están Mintiendo fue publicado primero en en http://ift.tt/1lwSqfH

A Dozen Digestible Takeaways from 2016's E-Commerce Benchmarks Study

Posted by Alan_Coleman

Hey Moz Blog readers.

I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.

I hope these findings help you benchmark your KPIs and gain deeper insights into what you can do to boost conversion.

There are a number of unique features to this study:

• We’ve divvied the results up into overall, travel, and retail. Within the retail cohort, we’ve broken out results for our "online only" retailers and "multichannel" retailers. The KPIs are distinctly different for the two sets of retailers.
• We’ve conducted a correlation study in which we correlate all the factors of the study with conversion rate and with average order value.
• We’ve expanded the scope of the study since last time and based on your comments, we’ve included site speed analysis, as well as more info around paths to conversion and assisted conversions.

In this post I’m going to give you an overview of 12 key takeaways. You can read the full report here. Or grab some quick insights from our infographic here.

1/ The average e-commerce conversion rate is 1.48%.

• Retail websites averaged 1.36%.
• Online-only websites converted almost twice as well as their multi-channel counterparts with 2%, compared to 1.12%.
• The travel websites in the study averaged a 2.04% conversion rate.

It was notable that the travel websites enjoyed higher conversion rates but lower engagement rates than the average retailer. This spiked my curiosity, as that just seemed too darn easy for the travel retailers. After deep-diving the data, I found that the committed retail customer would visit the one retail website multiple times on their journey to purchase. On the other hand, the travel shopper does a lot of research, but on other websites, review sites, via online travel agents, travel bloggers, etc. before arriving at the e-commerce website to merely check price and availability before booking. This finding illuminates the fact that the retailer has more influence on its customers' journey to purchase than the travel website, who's more dependent on an ecosystem of travel websites to warm up the prospect.

Click the image to open a still image in a new tab

2/ The death of SEO?

The data states it emphatically: "Hell no!"

Google organic is the largest source of both traffic (43%) and revenue (42%). SEO traffic from Google organic has actually increased by 5% since our last study.

There was also a strong correlation between websites with a high percentage of traffic from Google organic and higher-than-average Average Order Values (AOVs).

From this finding, we can infer that broad organic coverage will be rewarded by transactions from research-heavy, high-value customers.

3/ AdWords is the king of conversion

The strongest correlation we saw with higher conversion rates was higher-than-average traffic and revenue from AdWords.

In my experience, Google AdWords is the best-converting traffic source. So my take is that, when a website increases its spend on Adwords, it adds more high-conversion traffic to its profile and increases its average conversion rate.

AdWords accounts for 26% of traffic and 25% of revenue on average.

4/ Google makes the World Wide Web go 'round

When you combine Google organic and PPC, you see that Google accounts for 69% of traffic and 67% of revenue. More than two-thirds! Witness the absolute dominance of “The Big G” as our window to the web.

Click the image to open a still image in a new tab

5/ Facebook traffic quadruples!

In our last study, Facebook accounted for a meagre 1.3% of traffic. This time around, it's leapt up to 5%, with Facebook CPC emerging from nowhere to 2%. When better cross-device measurement becomes available in Google Analytics, I expect Facebook to be seen as an assisted conversion power player.

6/ Don’t discount email

Email delivers 6% of traffic, which is actually as much as all the social channels combined — and treble the revenue. In fact, with a 6% share of revenue, Google is the only medium that delivers more revenue than email. Digital marketers often lust after shiny new toys (hello, Snapchat!), but the advice here is to look after the old reliables first. And this 40-year-old technology we all use every day is about as old and reliable as it gets.

7/ Site speed matters most

This section was added to the study after comments from you, the Moz Blog readers, last time around, so thanks for your input. The server response time correlation with conversion rate (-0.31) was one of the strongest we saw. It was dramatically stronger than engagement metrics, such as time on site (0.11) or pages viewed (0.10). We also found that for every two-tenths of a second you shave off your server response time, you'll increase conversion rate by 8%. Don’t forget that site speed is a Google ranking factor, so by optimizing for it you'll benefit from a "multiplier effect" of more traffic and a higher conversion rate on all your traffic. Google’s page speed tool is a great place to start your speed optimization journey.

Check out our conversion rate correlation chart below to get more insights on which metrics can move conversion rate.

Click the image to open a still image in a new tab

8/ Mobile is our "decision device"

2015 was finally "the year of mobile." Mobile became the largest traffic source of the devices, but seriously underperforms for revenue. Its 42% share of traffic becomes a miserly 21% share of revenue, and it suffers the lowest average conversion rate and AOV. Despite these lowly conversion metrics, our correlation study found that websites with a larger-than-average portion of mobile traffic benefitted from larger-than-average conversion rates. This indicates that the "PA in your pocket" is the device upon which decisions are arrived at before being completed on desktop. We can deduce that while desktop remains our "transaction device," mobile has become our "decision device," where research is carried out and purchase decisions arrived at.

9/ Digital marketers are over-indexing on display advertising

Despite accounting for 38% of digital marketers budgets (IAB Europe), display failed to register as a top ten traffic source. This means it contributed less than 1% of e-commerce website traffic.

10/ Bounce rate don’t mean diddly squat

Bounce rate actually has zero correlation with conversion rate! Digital marketers feel a deep sense of rejection when they see a high bounce rate. However, as an overall website metric, it’s a dud. While admittedly there are bad bounces, there are many good bounces accounted for in the number.

11/ Digital marketing "economies of scale"

Interestingly, websites that enjoyed more-than-average traffic levels enjoyed higher-than-average conversion rates.

This illustrates a digital marketing version of "economies of scale"; more traffic equals better conversion rates.

The corollary of this is lower CPAs (Cost Per Acquisitions).

12/ People are buying more frequently and spending more per order online.

Average conversion rates have increased 10% since the last study. Retail average order value has shot up a whopping 25%! This demonstrates people are migrating more and more of their shopping behavior off the high street and onto the Internet. There’s never been a better time to be an e-commerce digital marketer.

You can deep-dive the above digestibles by reading the full study here.

How do these benchmarks compare to your personal experience? Anything you're surprised by, or that confirms your long-held suspicions?

I’d love to hear your thoughts in the comments below.

Optimize hard,

Alan

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Moz Blog http://ift.tt/2cjvhua
via IFTTT

Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore - Whiteboard Friday

Posted by randfish

The rules of link building aren't always black and white, and getting it wrong can sometimes result in frustrating consequences. But where's the benefit in following rules that don't actually exist? In today's Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about some of the weird and crazy myths that have popped up around link building. We've actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let's try and set the record straight here.

1. Never get links from sites with a lower domain authority than your own

What? No, that is a terrible idea. Domain authority, just to be totally clear, it's a machine learning system that we built here at Moz. It takes and looks at all the metrics. It builds the best correlation it can against Google's rankings across a broad set of keywords, similar to the MozCast 10K. Then it's trying to represent, all other things being equal and just based on raw link authority, how well would this site perform against other sites in Google's rankings for a random keyword? That does not in any way suggest whether it is a quality website that gives good editorial links, that Google is likely to count, that are going to give you great ranking ability, that are going to send good traffic to you. None of those things are taken into account with domain authority.

So when you're doing link building, I think DA can be a decent sorting function, just like Spam Score can. But those two metrics don't mean that something is necessarily a terrible place or a great place to get a link from. Yes, it tends to be the case that links from 80- or 90-plus DA sites tend to be very good, because those sites tend to give a lot of authority. It tends to be the case that links from sub-10 or 20 tend to not add that much value and maybe fail to have a high Spam Score. You might want to look more closely at them before deciding whether you should get a link.

But new websites that have just popped up or sites that have very few links or local links, that is just fine. If they are high-quality sites that give out links editorially and they link to other good places, you shouldn't fret or worry that just because their DA is low, they're going to provide no value or low value or hurt you. None of those things are the case.

2. Never get links from any directories

I know where this one comes from. We have talked a bunch about how low-quality directories, SEO-focused directories, paid link directories tend to be very bad places to get links from. Google has penalized not just a lot of those directories, but many of the sites whose link profiles come heavily from those types of domains.

However, lots and lots of resource lists, link lists, and directories are also of great quality. For example, I searched for a list of Portland bars — Portland, Oregon, of course known for their amazing watering holes. I found PDX Monthly's list of Portland's best bars and taverns. What do you know? It's a directory. It's a total directory of bars and taverns in Portland. Would you not want to be on there if you were a bar in Portland? Of course, you would want to be on there. You definitely want those. There's no question. Give me that link, man. That is a great freaking link. I totally want it.

This is really about using your good judgment and about saying there's a difference between SEO and paid link directories and a directory that lists good, authentic sites because it's a resource. You should definitely get links from the latter, not so much from the former.

3. Don't get links too fast or you'll get penalized

Let's try and think about this. Like Google has some sort of penalty line where they look at, "Oh, well, look at that. We see in August, Rand got 17 links. He was under at 15 in July, but then he got 17 links in August. That is too fast. We're going to penalize him."

No, this is definitely not the case. I think what is the case, and Google has filed some patent applications around this in the past with spam, is that a pattern of low-quality links or spammy-looking links that are coming at a certain pace may trigger Google to take a more close look at a site's link profile or at their link practices and could trigger a penalty.

Yes. If you are doing sketchy, grey hat/black hat link building with your private networks, your link buys, and your swapping schemes, and all these kinds of things, yeah, it's probably the case that if you get them too fast, you'll trip over some sort of filter that Google has got. But if you're doing the kind of link building that we generally recommend here on Whiteboard Friday and at Moz more broadly, you don't have risk here. I would not stress about this at all. So long as your links are coming from good places, don't worry about the pace of them. There's no such thing as too fast.

4. Don't link out to other sites, or you'll leak link equity, or link juice, or PageRank

...or whatever it is. I really like this illustration of the guys who are like, "My link juice. No!" This is just crap.

All right, again, it's a myth rooted in some fact. Historically, a long time ago, PageRank used to flow in a certain way, and it was the case that if a page had lots of links pointing out from it, that if I had four links, that a quarter each of the PageRank that this page could pass would go to each of them. So if I added one more, oh, now that's one-fifth, then that becomes one-fifth, and that becomes one-fifth. This is old, old, old-school SEO. This is not the way things are anymore.

PageRank is not the only piece of ranking algorithmic goodness that Google is using in their systems. You should not be afraid of linking out. You should not be afraid of linking out without a "nofollow" link. You, in fact, should link out. Linking out is not only correlated with higher rankings. There have also been a bunch of studies and research suggesting that there's something causal going on, because when followed links were added to pages, those pages actually outranked their non-link-carrying brethren in a bunch of tests. I'll try and link to that test in the Whiteboard Friday. But regardless to say, don't stress about this.

5. Variations in anchor text should be kept to precise proportions

So this idea that essentially there's some magic formula for how many of your keyword anchor text, anchor phrases should be branded, partially branded, keyword match links that are carrying anchor text that's specifically for the keywords you're trying to rank for, and random assorted anchor texts and that you need some numbers like these, also a crazy idea.

Again, rooted in some fact, the fact being if you are doing sketchy forms of link building of any kind, it's probably the case that Google will take a look at the anchor text. If they see that lots of things are kind of keyword-matchy and very few things contain your brand, that might be a trigger for them to look more closely. Or it might be a trigger for them to say, "Hey, there's some kind of problem. We need to do a manual review on this site."

So yes, if you are in the grey/black hat world of link acquisition, sure, maybe you should pay some attention to how the anchor text looks. But again, if you're following the advice that you get here on Whiteboard Friday and at Moz, this is not a concern.

6. Never ask for a link directly or you risk penalties

This one I understand, because there have been a bunch of cases where folks or organizations have sent out emails, for example, to their customers saying, "Hey, if you link to us from your website, we'll give you a discount," or, "Hey, we'd like you to link to this resource, and in exchange this thing will happen," something or other. I get that those penalties and that press around those types of activities has made certain people sketched out. I also get that a lot of folks use it as kind of blackmail against someone. That sucks.

Google may take action against people who engage in manipulative link practices. But for example, let's say the press writes about you, but they don't link to you. Is asking for a link from that piece a bad practice? Absolutely not. Let's say there's a directory like the PDX Monthly, and they have a list of bars and you've just opened a new one. Is asking them for a link directly against the rules? No, certainly not. So there are a lot of good ways that you can directly ask for links and it is just fine. When it's appropriate and when you think there's a match, and when there's no sort of bribery or paid involvement, you're good. You're fine. Don't stress about it.

7. More than one link from the same website is useless

This one is rooted in the idea that, essentially, diversity of linking domains is an important metric. It tends to be the case that sites that have more unique domains linking to them tend to outrank their peers who have only a few sites linking to them, even if lots of pages on those individual sites are providing those links.

But again, I'm delighted with my animation here of the guys like, "No, don't link to me a second time. Oh, my god, Smashing Magazine." If Smashing Magazine is going to link to you from 10 pages or 50 pages or 100 pages, you should be thrilled about that. Moz has several links from Smashing Magazine, because folks have written nice articles there and pointed to our tools and resources. That is great. I love it, and I also want more of those.

You should definitely not be saying "no." You shouldn't be stopping your link efforts around a site, especially if it's providing great traffic and high-quality visits from those links pointing to you. It's not just the case that links are there for SEO. They're also there for the direct traffic that they pass, and so you should definitely be investing in those.

8. Links from non-relevant sites or sites or pages or content that's outside your niche won't help you rank better

This one, I think, is rooted in that idea that Google is essentially looking and saying like, "Hey, we want to see that there's relevance and a real reason for Site A to link to Site B." But if a link is editorial, if it's coming from a high-quality place, if there's a reason for it to exist beyond just, "Hey, this looks like some sort of sketchy SEO ploy to boost rankings," Googlebot is probably going to count that link and count it well.

I would not be worried about the fact that if I'm coffeekin.com and I'm selling coffee online or have a bunch of coffee resources and corvettecollectors.com wants to link to me or they happen to link to me, I'm not going to be scared about that. In fact, I would say that, the vast majority of the time, off-topic links from places that have nothing to do with your website are actually very, very helpful. They tend to be hard for your competitors to get. They're almost always editorially given, especially when they're earned links rather than sort of cajoled or bought links or manipulative links. So I like them a lot, and I would not urge you to avoid those.

So with that in mind, if you have other link ideas, link myths, or link facts that you think you've heard and you want to verify them, please, I invite you to leave them in the comments below. I'll jump in there, a bunch of our associates will jump in there, folks from the community will jump in, and we'll try and sort out what's myth versus reality in the link building world.

Take care. We'll see you again next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Feeling inspired by reality? Start building quality links with OSE.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Moz Blog http://ift.tt/2cnNA4B
via IFTTT

Recordatorio sobre enlaces desde widgets

Desde hace mucho tiempo, Google ha demostrado una firme oposición a los enlaces que manipulan el PageRank de un sitio web. Hoy queremos recordar nuestra política relacionada con la creación de enlaces ocultos, con uso abusivo de palabras clave o de baja calidad insertados en los widgets que se distribuyen a diferentes sitios web.

Los widgets pueden ayudar a los propietarios de un sitio web a ofrecer una experiencia más completa e interactiva a los usuarios. Sin embargo algunos widgets añaden enlaces que el webmaster no ha insertado durante el proceso editorial y que contienen enlaces de texto fuera del control del webmaster. Dado que estos enlaces no se insertan de forma natural, constituyen una infracción de las directrices para webmasters de Google.

A continuación ofrecemos ejemplos de widgets con enlaces que infringen estas directrices:

El equipo antispam de Google puede emprender acciones específicas en los enlaces artificiales. Cuando se lleven a cabo estas acciones, Google se lo notificará a los propietarios del sitio web a través de Search Console. Si recibes una advertencia de enlaces artificiales en tu sitio web y utilizas enlaces optimizados desde widgets para promocionarlo, te recomendamos que soluciones este problema y envíes una solicitud de reconsideración. 

Puedes resolver los problemas relacionados con los enlaces artificiales desde widgets asegurándote de que no afectan al PageRank. Para ello, añade el atributo rel="nofollow" en los enlaces del widget o elimínalos por completo. Una vez que soluciones los problemas relacionados con los enlaces de un widget hacia tu sitio web, eliminando estos enlaces o cualquier otro enlace artificial, informa a Google del cambio con una solicitud de reconsideración a través de Search Console. Cuando hayamos revisado la solicitud, te indicaremos si se ha aprobado tu solicitud mediante una notificación.

Además, queremos recordar a los webmasters que usan widgets en sus sitios web que comprueben si contienen enlaces artificiales. Añade el atributo a rel="nofollow" en los enlaces artificiales o elimínalos por completo del widget.

Para obtener más información puedes ver nuestro vídeo sobre enlaces de widget y consultar nuestras directrices para webmasters relacionadas con esquemas de enlaces. Por otra parte, no dudes en preguntarnos en nuestro Foro de ayuda para webmasters, donde encontrarás una comunidad de webmasters dispuestos a ayudarte.

Escrito por Agnieszka Łata, Trust & Safety Search Team, y Eric Kuan, Webmaster Relations Specialist

from El Blog para Webmasters http://ift.tt/2ccNA4R
via IFTTT