IM Local SEO Blog: May 2017

Wednesday, May 31, 2017

GCA Architects diseña la nueva sede de Cuatrecasas en Barcelona...

GCA Architects diseña la nueva sede de Cuatrecasas en Barcelona https://goagencies.com/gca-architects-disena-la-nueva-sede-de-cuatrecasas-en-barcelona/ from Network Coaching http://networkcoaching.tumblr.com/post/161283324052 via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161283518263 via IFTTT
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https://t.co/NYUY0EraDY Architects diseña la nueva sede de Cuatrecasas en Barcelona https://t.co/qUdcfThUSb

https://t.co/NYUY0EraDY Architects diseña la nueva sede de Cuatrecasas en Barcelona https://t.co/qUdcfThUSb — Network Coaching (@thenetcoaching) May 31, 2017 from Twitter https://twitter.com/thenetcoaching June 01, 2017 at 01:01AM via IFTTT from Network Coaching http://networkcoaching.tumblr.com/post/161283342584 via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161283518653 via IFTTT
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GCA Architects diseña la nueva sede de Cuatrecasas en Barcelona

GCA Architects, estudio de arquitectura e interiorismo internacional con sede en Barcelona, ha diseñado la nueva sede corporativa del bufete de abogados Cuatrecasas en Barcelona. Con un máximo de 72 metros de altura el conjunto está formado por dos torres acristaladas de 11 y 18 plantas, unidas por un atrio de triple altura y conforma un nuevo icono en la zona 22@, el nuevo distrito de negocios e innovación de la ciudad condal. El proyecto se alza como un volumen puro y minimalista, respondiendo a la particular necesidad de edificio homenaje a la Avenida Diagonal de Barcelona. Torre Cuatrecasas destaca en una nueva fachada continua de edificios capaces de ofrecer un contrapunto icónico, constituyendo la puerta de entrada al Poblenou del siglo XXI. En total cuenta con una superficie construida aproximada de 28.000 metros cuadrados y ofrece una capacidad para más de 1000 personas. Para el diseño interior, GCA Architects ha empleado materiales de alta calidad, así como sistemas modulares de mobiliario y división interior que permiten crear espacios más flexibles, alternando salas y despachos privados con zonas de trabajo diáfanas tipo open office. “La imponente arquitectura es la que marca la línea de actuación en el interiorismo” afirma Francisco de Paz, socio de GCA Architects, que detalla que “El orden estético del exterior se traslada al interior a través de las luminarias de todas las plantas, ordenadas de forma que transmitan unidad al conjunto. Las separaciones acristaladas dotan al espacio de una sensación de transparencia en todos los departamentos y permiten que la luz natural inunde todos los rincones”. El edificio está dotado de restaurante con showcooking, gimnasio con salas de actividades dirigidas y auditorio con capacidad para unas 200 personas. Bajo rasante se distribuyen 3 plantas sótano con aparcamiento y salas técnicas. Torre Cuatrecasas se ha proyectado de acuerdo a los rigurosos estándares de eficiencia energética del US Green Building Council para la obtención de la certificación LEED con categoría GOLD, lo que supone un ahorro de energía de hasta un 30% respecto a los edificios tradicionales en altura. //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push(); Source link from Blog https://goagencies.com/gca-architects-disena-la-nueva-sede-de-cuatrecasas-en-barcelona/ via Go Agencies from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/31/gca-architects-disena-la-nueva-sede-de-cuatrecasas-en-barcelona/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161283470778 via IFTTT
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https://t.co/NYUY0EraDY Architects diseña la nueva sede de Cuatrecasas en Barcelona https://t.co/qUdcfThUSb

https://t.co/NYUY0EraDY Architects diseña la nueva sede de Cuatrecasas en Barcelona https://t.co/qUdcfThUSb — Network Coaching (@thenetcoaching) May 31, 2017 //platform.twitter.com/widgets.js from Twitter https://twitter.com/thenetcoaching June 01, 2017 at 01:01AM via IFTTT from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/31/httpst-conyuy0erady-architects-disena-la-nueva-sede-de-cuatrecasas-en-barcelona-httpst-coqudcfthusb/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161283470108 via IFTTT
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GCA Architects diseña la nueva sede de Cuatrecasas en Barcelona...

https://t.co/NYUY0EraDY Architects diseña la nueva sede de Cuatrecasas en Barcelona https://t.co/qUdcfThUSb

GCA Architects diseña la nueva sede de Cuatrecasas en Barcelona

https://t.co/NYUY0EraDY Architects diseña la nueva sede de Cuatrecasas en Barcelona https://t.co/qUdcfThUSb

Optimizing AngularJS Single-Page Applications for Googlebot Crawlers

Posted by jrridley

It’s almost certain that you’ve encountered AngularJS on the web somewhere, even if you weren’t aware of it at the time. Here’s a list of just a few sites using Angular:

Upwork.com
Freelancer.com
Udemy.com
Youtube.com

Any of those look familiar? If so, it’s because AngularJS is taking over the Internet. There’s a good reason for that: Angular- and other React-style frameworks make for a better user and developer experience on a site. For background, AngularJS and ReactJS are part of a web design movement called single-page applications, or SPAs. While a traditional website loads each individual page as the user navigates the site, including calls to the server and cache, loading resources, and rendering the page, SPAs cut out much of the back-end activity by loading the entire site when a user first lands on a page. Instead of loading a new page each time you click on a link, the site dynamically updates a single HTML page as the user interacts with the site.

Image c/o Microsoft

Why is this movement taking over the Internet? With SPAs, users are treated to a screaming fast site through which they can navigate almost instantaneously, while developers have a template that allows them to customize, test, and optimize pages seamlessly and efficiently. AngularJS and ReactJS use advanced Javascript templates to render the site, which means the HTML/CSS page speed overhead is almost nothing. All site activity runs behind the scenes, out of view of the user.

Unfortunately, anyone who’s tried performing SEO on an Angular or React site knows that the site activity is hidden from more than just site visitors: it’s also hidden from web crawlers. Crawlers like Googlebot rely heavily on HTML/CSS data to render and interpret the content on a site. When that HTML content is hidden behind website scripts, crawlers have no website content to index and serve in search results.

Of course, Google claims they can crawl Javascript (and SEOs have tested and supported this claim), but even if that is true, Googlebot still struggles to crawl sites built on a SPA framework. One of the first issues we encountered when a client first approached us with an Angular site was that nothing beyond the homepage was appearing in the SERPs. ScreamingFrog crawls uncovered the homepage and a handful of other Javascript resources, and that was it.

SF Javascript.png

Another common issue is recording Google Analytics data. Think about it: Analytics data is tracked by recording pageviews every time a user navigates to a page. How can you track site analytics when there’s no HTML response to trigger a pageview?

After working with several clients on their SPA websites, we’ve developed a process for performing SEO on those sites. By using this process, we’ve not only enabled SPA sites to be indexed by search engines, but even to rank on the first page for keywords.

5-step solution to SEO for AngularJS

Make a list of all pages on the site
Install Prerender
“Fetch as Google”
Configure Analytics
Recrawl the site

1) Make a list of all pages on your site

If this sounds like a long and tedious process, that’s because it definitely can be. For some sites, this will be as easy as exporting the XML sitemap for the site. For other sites, especially those with hundreds or thousands of pages, creating a comprehensive list of all the pages on the site can take hours or days. However, I cannot emphasize enough how helpful this step has been for us. Having an index of all pages on the site gives you a guide to reference and consult as you work on getting your site indexed. It’s almost impossible to predict every issue that you’re going to encounter with an SPA, and if you don’t have an all-inclusive list of content to reference throughout your SEO optimization, it’s highly likely you’ll leave some part of the site un-indexed by search engines inadvertently.

One solution that might enable you to streamline this process is to divide content into directories instead of individual pages. For example, if you know that you have a list of storeroom pages, include your /storeroom/ directory and make a note of how many pages that includes. Or if you have an e-commerce site, make a note of how many products you have in each shopping category and compile your list that way (though if you have an e-commerce site, I hope for your own sake you have a master list of products somewhere). Regardless of what you do to make this step less time-consuming, make sure you have a full list before continuing to step 2.

2) Install Prerender

Prerender is going to be your best friend when performing SEO for SPAs. Prerender is a service that will render your website in a virtual browser, then serve the static HTML content to web crawlers. From an SEO standpoint, this is as good of a solution as you can hope for: users still get the fast, dynamic SPA experience while search engine crawlers can identify indexable content for search results.

Prerender’s pricing varies based on the size of your site and the freshness of the cache served to Google. Smaller sites (up to 250 pages) can use Prerender for free, while larger sites (or sites that update constantly) may need to pay as much as $200+/month. However, having an indexable version of your site that enables you to attract customers through organic search is invaluable. This is where that list you compiled in step 1 comes into play: if you can prioritize what sections of your site need to be served to search engines, or with what frequency, you may be able to save a little bit of money each month while still achieving SEO progress.

3) "Fetch as Google"

Within Google Search Console is an incredibly useful feature called “Fetch as Google.” “Fetch as Google” allows you to enter a URL from your site and fetch it as Googlebot would during a crawl. “Fetch” returns the HTTP response from the page, which includes a full download of the page source code as Googlebot sees it. “Fetch and Render” will return the HTTP response and will also provide a screenshot of the page as Googlebot saw it and as a site visitor would see it.

This has powerful applications for AngularJS sites. Even with Prerender installed, you may find that Google is still only partially displaying your website, or it may be omitting key features of your site that are helpful to users. Plugging the URL into “Fetch as Google” will let you review how your site appears to search engines and what further steps you may need to take to optimize your keyword rankings. Additionally, after requesting a “Fetch” or “Fetch and Render,” you have the option to “Request Indexing” for that page, which can be handy catalyst for getting your site to appear in search results.

4) Configure Google Analytics (or Google Tag Manager)

As I mentioned above, SPAs can have serious trouble with recording Google Analytics data since they don’t track pageviews the way a standard website does. Instead of the traditional Google Analytics tracking code, you’ll need to install Analytics through some kind of alternative method.

One method that works well is to use the Angulartics plugin. Angulartics replaces standard pageview events with virtual pageview tracking, which tracks the entire user navigation across your application. Since SPAs dynamically load HTML content, these virtual pageviews are recorded based on user interactions with the site, which ultimately tracks the same user behavior as you would through traditional Analytics. Other people have found success using Google Tag Manager “History Change” triggers or other innovative methods, which are perfectly acceptable implementations. As long as your Google Analytics tracking records user interactions instead of conventional pageviews, your Analytics configuration should suffice.

5) Recrawl the site

After working through steps 1–4, you’re going to want to crawl the site yourself to find those errors that not even Googlebot was anticipating. One issue we discovered early with a client was that after installing Prerender, our crawlers were still running into a spider trap:

As you can probably tell, there were not actually 150,000 pages on that particular site. Our crawlers just found a recursive loop that kept generating longer and longer URL strings for the site content. This is something we would not have found in Google Search Console or Analytics. SPAs are notorious for causing tedious, inexplicable issues that you’ll only uncover by crawling the site yourself. Even if you follow the steps above and take as many precautions as possible, I can still almost guarantee you will come across a unique issue that can only be diagnosed through a crawl.

If you’ve come across any of these unique issues, let me know in the comments! I’d love to hear what other issues people have encountered with SPAs.

Results

As I mentioned earlier in the article, the process outlined above has enabled us to not only get client sites indexed, but even to get those sites ranking on first page for various keywords. Here’s an example of the keyword progress we made for one client with an AngularJS site:

Also, the organic traffic growth for that client over the course of seven months:

All of this goes to show that although SEO for SPAs can be tedious, laborious, and troublesome, it is not impossible. Follow the steps above, and you can have SEO success with your single-page app website.

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Tuesday, May 30, 2017

https://t.co/QcJk0HMaej con piscina en Madrid: ¡Báñate sin playa! https://t.co/vMVDevVEYc

https://t.co/QcJk0HMaej con piscina en Madrid: ¡Báñate sin playa! https://t.co/vMVDevVEYc — Network Coaching (@thenetcoaching) May 30, 2017 from Twitter https://twitter.com/thenetcoaching May 31, 2017 at 01:06AM via IFTTT from Network Coaching http://networkcoaching.tumblr.com/post/161245818029 via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161245824383 via IFTTT
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https://t.co/QcJk0HMaej con piscina en Madrid: ¡Báñate sin playa! https://t.co/vMVDevVEYc

https://t.co/QcJk0HMaej con piscina en Madrid: ¡Báñate sin playa! https://t.co/vMVDevVEYc — Network Coaching (@thenetcoaching) May 30, 2017 //platform.twitter.com/widgets.js from Twitter https://twitter.com/thenetcoaching May 31, 2017 at 01:06AM via IFTTT from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/30/httpst-coqcjk0hmaej-con-piscina-en-madrid-banate-sin-playa-httpst-covmvdevveyc/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161245800258 via IFTTT
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Casas con piscina en Madrid: ¡Báñate sin playa!

Madrid puede no tener playa, pero eso no quiere decir que no puedas huir del calor veraniego con un buen chapuzón. Estos son los mejores pisos con piscina en la capital. El verano en Madrid puede llegar a hacerse agobiante. Pero que no haya una playa cerca no quiere decir que no te puedas dar un chapuzón. En la capital tenemos una gran oferta de pisos que incluyen una piscina en la que librarnos del sofocante calor madrileño. Además de la posibilidad de refrescarnos, tener una piscina también aumenta las posibilidades de ocio -especialmente para quienes tienen niños-. También nos permite llevar una vida más sana, permitiéndonos practicar ejercicio. Y, por supuesto, aumenta el valor de la casa. Estas son algunas de las mejores viviendas con piscina a la venta en Madrid. Chalet en Hortaleza Si estás buscando un chalet adosado en Madrid, este de 275 metros cuadrados ofrece cinco habitaciones y cuatro cuartos de baño. Situado en el barrio de Hortaleza, frente al Parque Juan Carlos I, uno de los más grandes de la capital, y a unos metros de la parada de metro de Canillejas. Ofrece suelos de madera natural y un jardín en el que podrás disfrutar del verano madrileño. Por 990.000€ puede ser tuyo. Ver anuncio en yaencontre Piso en la Calle Concha Espina Si quieres algo más céntrico, a escasos metros del Santiago Bernabéu, en la calle Concha Espina, puedes adquirir este espectacular piso -reformado recientemente- de 240 metros cuadrados, con tres habitaciones y tres baños. La urbanización cuenta con vigilante 24 horas, aparcamiento, pista polideportiva y una agradable piscina en el corazón de Madrid. ¿Su precio? 1.290.000€. Ver anuncio en yaencontre Ático en Chamartín En pleno barrio de Chamartín puedes encontrar este ático de 86 metros cuadrados -con dos habitaciones y un baño- con una terraza de 70 metros cuadrados, que incluye una magnífica piscina. Situado en una cuarta planta, ofrece unas magníficas vistas desde las que se puede ver desde el Santiago Bernabéu hasta las torres Kio. Está a la venta por 1.150.000€. Ver anuncio en yaencontre Chalet en el Viso En pleno barrio del Viso puedes adquirir este chalet de 550 metros cuadrados construido sobre una parcela de 750, con un segundo chalet de 260 metros. Cuenta con un espectacular salón acristalado que da a la terraza con una piscina de diseño. Su precio asciende a los 8.700.000€. Ver anuncio en yaencontre ¿Quieres comprar una vivienda con piscina en Madrid? No te pierdas toda nuestra oferta: Viviendas con piscina en Madrid //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push(); Source link from Blog https://goagencies.com/casas-con-piscina-en-madrid-banate-sin-playa/ via Go Agencies from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/30/casas-con-piscina-en-madrid-banate-sin-playa/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161245800048 via IFTTT
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https://t.co/QcJk0HMaej con piscina en Madrid: ¡Báñate sin playa! https://t.co/vMVDevVEYc

Casas con piscina en Madrid: ¡Báñate sin playa!

No, Paid Search Audiences Won’t Replace Keywords

Posted by PPCKirk

I have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth.

“Popularity” is somewhat of an understatement here. I would go so far as to say that I've heard it lauded in messianic-like “thy kingdom come, thy will be done” reverential awe by some paid search marketers. as if paid search were lacking a heartbeat before the life-giving audience targeting had arrived and 1-2-3-clear’ed it into relevance.

However, I would argue that despite audience targeting’s popularity (and understandable success), we have also seen the revelation of some weaknesses as well. It turns out it’s not quite the heroic, rescue-the-captives targeting method paid searchers had hoped it would be.

The purpose of this post is to argue against the notion that audience targeting can replace the keyword in paid search.

Now, before we get into the throes of keyword philosophy, I’d like to reduce the number of angry comments this post receives by acknowledging a crucial point.

It is not my intention in any way to set up a false dichotomy. Yes, I believe the keyword is still the most valuable form of targeting for a paid search marketer, but I also believe that audience targeting can play a valuable complementary role in search bidding.

In fact, as I think about it, I would argue that I am writing this post in response to what I have heard become a false dichotomy. That is, that audience targeting is better than keyword targeting and will eventually replace it.

I disagree with this idea vehemently, as I will demonstrate in the rest of this article.

One seasoned (age, not steak) traditional marketer’s point of view

The best illustration I've heard on the core weakness of audience targeting was from an older traditional marketer who has probably never accessed the Keyword Planner in his life.

“I have two teenage daughters.” He revealed, with no small amount of pride.

“They are within 18 months of each other, so in age demographic targeting they are the same person.”

“They are both young women, so in gender demographic targeting they are the same person.”

“They are both my daughters in my care, so in income demographic targeting they are the same person.”

“They are both living in my house, so in geographical targeting they are the same person.”

“They share the same friends, so in social targeting they are the same person.”

“However, in terms of personality, they couldn’t be more different. One is artistic and enjoys heels and dresses and makeup. The other loves the outdoors and sports, and spends her time in blue jeans and sneakers.”

If an audience-targeting marketer selling spring dresses saw them in his marketing list, he would (1) see two older high school girls with the same income in the same geographical area, (2) assume they are both interested in what he has to sell, and (3) only make one sale.

The problem isn’t with his targeting, the problem is that not all those forced into an audience persona box will fit.

In September of 2015, Aaron Levy (a brilliant marketing mind; go follow him) wrote a fabulously under-shared post revealing these weaknesses in another way: What You Think You Know About Your Customers’ Persona is Wrong

In this article, Aaron first bravely broaches the subject of audience targeting by describing how it is far from the exact science we all have hoped it to be. He noted a few ways that audience targeting can be erroneous, and even *gasp* used data to formulate his conclusions.

It’s OK to question audience targeting — really!

Let me be clear: I believe audience targeting is popular because there genuinely is value in it (it's amazing data to have… when it's accurate!). The insights we can get about personas, which we can then use to power our ads, are quite amazing and powerful.

So, why the heck am I droning on about audience targeting weaknesses? Well, I’m trying to set you up for something. I’m trying to get us to admit that audience targeting itself has some weaknesses, and isn’t the savior of all digital marketing that some make it out to be, and that there is a tried-and-true solution that fits well with demographic targeting, but is not replaced by it. It is a targeting that we paid searchers have used joyfully and successfully for years now.

It is the keyword.

Whereas audience targeting chafes under the law of averages (i.e., “at some point, someone in my demographic targeted list has to actually be interested in what I am selling”), keyword targeting shines in individual-revealing user intent.

Keyword targeting does something an audience can never, ever, ever do...

Keywords: Personal intent powerhouses

A keyword is still my favorite form of targeting in paid search because it reveals individual, personal, and temporal intent. Those aren’t just three buzzwords I pulled out of the air because I needed to stretch this already obesely-long post out further. They are intentional, and worth exploring.

Individual

A keyword is such a powerful targeting method because it is written (or spoken!) by a single person. I mean, let’s be honest, it’s rare to have more than one person huddled around the computer shouting at it. Keywords are generally from the mind of one individual, and because of that they have frightening potential.

Remember, audience targeting is based off of assumptions. That is, you're taking a group of people who “probably” think the same way in a certain area, but does that mean they cannot have unique tastes? For instance, one person preferring to buy sneakers with another preferring to buy heels?

Keyword targeting is demographic-blind.

It doesn’t care who you are, where you’re from, what you did, as long as you love me… err, I mean, it doesn’t care about your demographic, just about what you're individually interested in.

Personal

The next aspect of keywords powering their targeting awesomeness is that they reveal personal intent. Whereas the “individual” aspect of keyword targeting narrows our targeting from a group of people to a single person, the “personal” aspect of keyword targeting goes into the very mind of that individual.

Don’t you wish there was a way to market to people in which you could truly discern the intentions of their hearts? Wouldn’t that be a powerful method of targeting? Well, yes — and that is keyword targeting!

Think about it: a keyword is a form of communication. It is a person typing or telling you what is on their mind. For a split second, in their search, you and they are as connected through communication as Alexander Graham Bell and Thomas Watson on the first phone call. That person is revealing to you what's on her mind, and that's a power which cannot be underestimated.

When a person tells Google they want to know “how does someone earn a black belt,” that is telling your client — the Jumping Judo Janes of Jordan — this person genuinely wants to learn more about their services and they can display an ad that matches that intent (Ready for that Black Belt? It’s Not Hard, Let Us Help!). Paid search keywords officiate the wedding of personal intent with advertising in a way that previous marketers could only dream of. We aren’t finding random people we think might be interested based upon where they live. We are responding to a person telling us they are interested.

Temporal

The final note of keyword targeting that cannot be underestimated, is the temporal aspect. Anyone worth their salt in marketing can tell you “timing is everything”. With keyword targeting, the timing is inseparable from the intent. When is this person interested in learning about your Judo classes? At the time they are searching, NOW!

You are not blasting your ads into your users lives, interrupting them as they go about their business or family time hoping to jumpstart their interest by distracting them from their activities. You are responding to their query, at the very time they are interested in learning more.

Timing. Is. Everything.

The situation settles into stickiness

Thus, to summarize: a “search” is done when an individual reveals his/her personal intent with communication (keywords/queries) at a specific time. Because of that, I maintain that keyword targeting trumps audience targeting in paid search.

Paid search is an evolving industry, but it is still “search,” which requires communication, which requires words (until that time when the emoji takes over the English language, but that’s okay because the rioting in the streets will have gotten us first).

Of course, we would be remiss in ignoring some legitimate questions which inevitably arise. As ideal as the outline I've laid out before you sounds, you're probably beginning to formulate something like the following four questions.

What about low search volume keywords?
What if the search engines kill keyword targeting?
What if IoT monsters kill search engines?
What about social ads?

We’ll close by discussing each of these four questions.

Low search volume terms (LSVs)

Low search volume keywords stink like poo (excuse the rather strong language there). I’m not sure if there is any data on this out there (if so, please share it below), but I have run into low search volume terms far more in the past year than when I first started managing PPC campaigns in 2010.

I don’t know all the reasons for this; perhaps it’s worth another blog post, but the reality is it’s getting harder to be creative and target high-value long-tail keywords when so many are getting shut off due to low search volume.

This seems like a fairly smooth way being paved for Google/Bing to eventually “take over” (i.e., “automate for our good”) keyword targeting, at the very least for SMBs (small-medium businesses) where LSVs can be a significant problem. In this instance, the keyword would still be around, it just wouldn’t be managed by us PPCers directly. Boo.

Search engine decrees

I’ve already addressed the power search engines have here, but I will be the first to admit that, as much as I like keyword targeting and as much as I have hopefully proven how valuable it is, it still would be a fairly easy thing for Google or Bing to kill off completely. Major boo.

Since paid search relies on keywords and queries and language to work, I imagine this would look more like an automated solution (think DSAs and shopping), in which they make keyword targeting into a dynamic system that works in conjunction with audience targeting.

While this was about a year and a half ago, it is worth noting that at Hero Conference in London, Bing Ads’ ebullient Tor Crockett did make the public statement that Bing at the time had no plans to sunset the keyword as a bidding option. We can only hope this sentiment remains, and transfers over to Google as well.

But Internet of Things (IoT) Frankenstein devices!

Finally, it could be that search engines won’t be around forever. Perhaps this will look like IoT devices such as Alexa that incorporate some level of search into them, but pull traffic away from using Google/Bing search bars. As an example of this in real life, you don’t need to ask Google where to find (queries, keywords, communication, search) the best price on laundry detergent if you can just push the Dash button, or your smart washing machine can just order you more without a search effort.

Image source

On the other hand, I still believe we're a long way off from this in the same way that the freak-out over mobile devices killing personal computers has slowed down. That is, we still utilize our computers for education & work (even if personal usage revolves around tablets and mobile devices and IoT freaks-of-nature… smart toasters anyone?) and our mobile devices for queries on the go. Computers are still a primary source of search in terms of work and education as well as more intensive personal activities (vacation planning, for instance), and thus computers still rely heavily on search. Mobile devices are still heavily query-centered for various tasks, especially as voice search (still query-centered!) kicks in harder.

The social effect

Social is its own animal in a way, and why I believe it is already and will continue to have an effect on search and keywords (though not in a terribly worrisome way). Social definitely pulls a level of traffic from search, specifically in product queries. “Who has used this dishwasher before, any other recommendations?” Social ads are exploding in popularity as well, and in large part because they are working. People are purchasing more than they ever have from social ads and marketers are rushing to be there for them.

The flip side of this: a social and paid search comparison is apples-to-oranges. There are different motivations and purposes for using search engines and querying your friends.

Audience targeting works great in a social setting since that social network has phenomenally accurate and specific targeting for individuals, but it is the rare individual curious about the ideal condom to purchase who queries his family and friends on Facebook. There will always be elements of social and search that are unique and valuable in their own way, and audience targeting for social and keyword targeting for search complement those unique elements of each.

Idealism incarnate

Thus, it is my belief that as long as we have search, we will still have keywords and keyword targeting will be the best way to target — as long as costs remain low enough to be realistic for budgets and the search engines don’t kill keyword bidding for an automated solution.

Don’t give up, the keyword is not dead. Stay focused, and carry on with your match types!

I want to close by re-acknowledging the crucial point I opened with.

It has not been my intention in any way to set up a false dichotomy. In fact, as I think about it, I would argue that I am writing this in response to what I have heard become a false dichotomy. That is, that audience targeting is better than keyword targeting and will eventually replace it…

I believe the keyword is still the most valuable form of targeting for a paid search marketer, but I also believe that audience demographics can play a valuable complementary role in bidding.

A prime example that we already use is remarketing lists for search ads, in which we can layer on remarketing audiences in both Google and Bing into our search queries. Wouldn’t it be amazing if we could someday do this with massive amounts of audience data? I've said this before, but were Bing Ads to use its LinkedIn acquisition to allow us to layer on LinkedIn audiences into our current keyword framework, the B2B angels would surely rejoice over us (Bing has responded, by the way, that something is in the works!).

Either way, I hope I've demonstrated that far from being on its deathbed, the keyword is still the most essential tool in the paid search marketer’s toolbox.

from Moz Blog https://moz.com/blog/paid-search-audiences-wont-replace-keywords
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Monday, May 29, 2017

https://t.co/761LyCp8Iv amuebla ManpowerGroup en Madrid https://t.co/NHVrZwUbwF

https://t.co/761LyCp8Iv amuebla ManpowerGroup en Madrid https://t.co/NHVrZwUbwF — Network Coaching (@thenetcoaching) May 29, 2017 from Twitter https://twitter.com/thenetcoaching May 30, 2017 at 12:56AM via IFTTT from Network Coaching http://networkcoaching.tumblr.com/post/161206382914 via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161206669608 via IFTTT
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Ofita amuebla ManpowerGroup en Madrid

InmoDiario Ofita, empresa especializada en el diseño y equipamiento de oficinas, ha amueblado la nueva sede corporativa de ManpowerGroup en Madrid. La trayectoria de crecimiento de ManpowerGroup en todas sus líneas de negocio propició la decisión de contar con una nueva sede corporativa. Ubicada en la Avenida de Burgos, en Madrid, reúne en un único espacio a los empleados de la capital, distribuidos hasta ahora en distintas localizaciones. Cuenta con una superficie total de 6.520m2, distribuida en 12 plantas, y ha sido amueblada por Ofita, en sus zonas operativas y de reunión, con acabados y algunos diseños personalizados. Versa Originis, con su diferencial diseño, ha sido la línea de mobiliario seleccionada para amueblar los cerca de 400 puestos operativos. ManpowerGroup quiere con esta nueva sede, ofrecer una experiencia óptima a sus clientes, empleados y candidatos integrando en un mismo espacio a las distintas marcas de la compañía: Manpower, Experis, Experis IT, Right Management, ManpowerGroup Solutions, FuturSkill y Human Age Institute. La eclosión de la nueva economía ha impulsado modelos de negocio más colaborativos, y con ellos surge también la necesidad de diseñar espacios de trabajo más horizontales y abiertos, en los que se fomente la comunicación y se favorezca la interacción y el intercambio de experiencias sin barreras físicas y jerárquicas. Las nuevas oficinas de ManpowerGroup responden a esta tendencia. Su sede corporativa se caracteriza por una imagen innovadora y diferencial, donde se fomenta el trabajo colaborativo, así como las tendencias actuales de apertura y flexibilidad. Su filosofía como compañía abierta, transparente y flexible se materializa en espacios laborales más cálidos y acogedores, con áreas para el trabajo y los momentos de descanso. En definitiva, un nuevo entorno laboral acorde a las formas de trabajo de nuestra sociedad y totalmente alineada los valores de marca de ManpowerGroup. Martín López, director comercial de Ofita, señala que “este proyecto corrobora el posicionamiento de Ofita en el equipamiento de grandes oficinas, y atestigua su especialización en el diseño de soluciones personalizadas, de trajes a medida de cada compañía”. Este proyecto se suma a otros recientes de Ofita para amueblar oficinas como las de Cuatrecasas en Barcelona, Endesa en Zaragoza, HPA en Vancouver, Roche en Barcelona, Michelin en Madrid… //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push(); Source link from Blog https://goagencies.com/ofita-amuebla-manpowergroup-en-madrid/ via Go Agencies from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/29/ofita-amuebla-manpowergroup-en-madrid/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161206329873 via IFTTT
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Ofita amuebla ManpowerGroup en Madrid

Evidence of the Surprising State of JavaScript Indexing

Posted by willcritchlow

Back when I started in this industry, it was standard advice to tell our clients that the search engines couldn’t execute JavaScript (JS), and anything that relied on JS would be effectively invisible and never appear in the index. Over the years, that has changed gradually, from early work-arounds (such as the horrible escaped fragment approach my colleague Rob wrote about back in 2010) to the actual execution of JS in the indexing pipeline that we see today, at least at Google.

In this article, I want to explore some things we've seen about JS indexing behavior in the wild and in controlled tests and share some tentative conclusions I've drawn about how it must be working.

A brief introduction to JS indexing

At its most basic, the idea behind JavaScript-enabled indexing is to get closer to the search engine seeing the page as the user sees it. Most users browse with JavaScript enabled, and many sites either fail without it or are severely limited. While traditional indexing considers just the raw HTML source received from the server, users typically see a page rendered based on the DOM (Document Object Model) which can be modified by JavaScript running in their web browser. JS-enabled indexing considers all content in the rendered DOM, not just that which appears in the raw HTML.

There are some complexities even in this basic definition (answers in brackets as I understand them):

What about JavaScript that requests additional content from the server? (This will generally be included, subject to timeout limits)
What about JavaScript that executes some time after the page loads? (This will generally only be indexed up to some time limit, possibly in the region of 5 seconds)
What about JavaScript that executes on some user interaction such as scrolling or clicking? (This will generally not be included)
What about JavaScript in external files rather than in-line? (This will generally be included, as long as those external files are not blocked from the robot — though see the caveat in experiments below)

For more on the technical details, I recommend my ex-colleague Justin’s writing on the subject.

A high-level overview of my view of JavaScript best practices

Despite the incredible work-arounds of the past (which always seemed like more effort than graceful degradation to me) the “right” answer has existed since at least 2012, with the introduction of PushState. Rob wrote about this one, too. Back then, however, it was pretty clunky and manual and it required a concerted effort to ensure both that the URL was updated in the user’s browser for each view that should be considered a “page,” that the server could return full HTML for those pages in response to new requests for each URL, and that the back button was handled correctly by your JavaScript.

Along the way, in my opinion, too many sites got distracted by a separate prerendering step. This is an approach that does the equivalent of running a headless browser to generate static HTML pages that include any changes made by JavaScript on page load, then serving those snapshots instead of the JS-reliant page in response to requests from bots. It typically treats bots differently, in a way that Google tolerates, as long as the snapshots do represent the user experience. In my opinion, this approach is a poor compromise that's too susceptible to silent failures and falling out of date. We've seen a bunch of sites suffer traffic drops due to serving Googlebot broken experiences that were not immediately detected because no regular users saw the prerendered pages.

These days, if you need or want JS-enhanced functionality, more of the top frameworks have the ability to work the way Rob described in 2012, which is now called isomorphic (roughly meaning “the same”).

Isomorphic JavaScript serves HTML that corresponds to the rendered DOM for each URL, and updates the URL for each “view” that should exist as a separate page as the content is updated via JS. With this implementation, there is actually no need to render the page to index basic content, as it's served in response to any fresh request.

I was fascinated by this piece of research published recently — you should go and read the whole study. In particular, you should watch this video (recommended in the post) in which the speaker — who is an Angular developer and evangelist — emphasizes the need for an isomorphic approach:

Resources for auditing JavaScript

If you work in SEO, you will increasingly find yourself called upon to figure out whether a particular implementation is correct (hopefully on a staging/development server before it’s deployed live, but who are we kidding? You’ll be doing this live, too).

To do that, here are some resources I’ve found useful:

Justin again, describing the difference between working with the DOM and viewing source
The developer tools built into Chrome are excellent, and some of the documentation is actually really good:
- The console is where you can see errors and interact with the state of the page
- As soon as you get past debugging the most basic JavaScript, you will want to start setting breakpoints, which allow you to step through the code from specified points
This post from Google’s John Mueller has a decent checklist of best practices
Although it’s about a broader set of technical skills, anyone who hasn’t already read it should definitely check out Mike’s post on the technical SEO renaissance.

Some surprising/interesting results

There are likely to be timeouts on JavaScript execution

I already linked above to the ScreamingFrog post that mentions experiments they have done to measure the timeout Google uses to determine when to stop executing JavaScript (they found a limit of around 5 seconds).

It may be more complicated than that, however. This segment of a thread is interesting. It's from a Hacker News user who goes by the username KMag and who claims to have worked at Google on the JS execution part of the indexing pipeline from 2006–2010. It’s in relation to another user speculating that Google would not care about content loaded “async” (i.e. asynchronously — in other words, loaded as part of new HTTP requests that are triggered in the background while assets continue to download):

“Actually, we did care about this content. I'm not at liberty to explain the details, but we did execute setTimeouts up to some time limit.

If they're smart, they actually make the exact timeout a function of a HMAC of the loaded source, to make it very difficult to experiment around, find the exact limits, and fool the indexing system. Back in 2010, it was still a fixed time limit.”

What that means is that although it was initially a fixed timeout, he’s speculating (or possibly sharing without directly doing so) that timeouts are programmatically determined (presumably based on page importance and JavaScript reliance) and that they may be tied to the exact source code (the reference to “HMAC” is to do with a technical mechanism for spotting if the page has changed).

It matters how your JS is executed

I referenced this recent study earlier. In it, the author found:

Inline vs. External vs. Bundled JavaScript makes a huge difference for Googlebot

The charts at the end show the extent to which popular JavaScript frameworks perform differently depending on how they're called, with a range of performance from passing every test to failing almost every test. For example here’s the chart for Angular:

It’s definitely worth reading the whole thing and reviewing the performance of the different frameworks. There's more evidence of Google saving computing resources in some areas, as well as surprising results between different frameworks.

CRO tests are getting indexed

When we first started seeing JavaScript-based split-testing platforms designed for testing changes aimed at improving conversion rate (CRO = conversion rate optimization), their inline changes to individual pages were invisible to the search engines. As Google in particular has moved up the JavaScript competency ladder through executing simple inline JS to more complex JS in external files, we are now seeing some CRO-platform-created changes being indexed. A simplified version of what’s happening is:

For users:
- CRO platforms typically take a visitor to a page, check for the existence of a cookie, and if there isn’t one, randomly assign the visitor to group A or group B
- Based on either the cookie value or the new assignment, the user is either served the page unchanged, or sees a version that is modified in their browser by JavaScript loaded from the CRO platform’s CDN (content delivery network)
- A cookie is then set to make sure that the user sees the same version if they revisit that page later
For Googlebot:
- The reliance on external JavaScript used to prevent both the bucketing and the inline changes from being indexed
- With external JavaScript now being loaded, and with many of these inline changes being made using standard libraries (such as JQuery), Google is able to index the variant and hence we see CRO experiments sometimes being indexed

I might have expected the platforms to block their JS with robots.txt, but at least the main platforms I’ve looked at don't do that. With Google being sympathetic towards testing, however, this shouldn’t be a major problem — just something to be aware of as you build out your user-facing CRO tests. All the more reason for your UX and SEO teams to work closely together and communicate well.

Split tests show SEO improvements from removing a reliance on JS

Although we would like to do a lot more to test the actual real-world impact of relying on JavaScript, we do have some early results. At the end of last week I published a post outlining the uplift we saw from removing a site’s reliance on JS to display content and links on category pages.

A simple test that removed the need for JavaScript on 50% of pages showed a >6% uplift in organic traffic — worth thousands of extra sessions a month. While we haven’t proven that JavaScript is always bad, nor understood the exact mechanism at work here, we have opened up a new avenue for exploration, and at least shown that it’s not a settled matter. To my mind, it highlights the importance of testing. It’s obviously our belief in the importance of SEO split-testing that led to us investing so much in the development of the ODN platform over the last 18 months or so.

Conclusion: How JavaScript indexing might work from a systems perspective

Based on all of the information we can piece together from the external behavior of the search results, public comments from Googlers, tests and experiments, and first principles, here’s how I think JavaScript indexing is working at Google at the moment: I think there is a separate queue for JS-enabled rendering, because the computational cost of trying to run JavaScript over the entire web is unnecessary given the lack of a need for it on many, many pages. In detail, I think:

Googlebot crawls and caches HTML and core resources regularly
Heuristics (and probably machine learning) are used to prioritize JavaScript rendering for each page:
- Some pages are indexed with no JS execution. There are many pages that can probably be easily identified as not needing rendering, and others which are such a low priority that it isn’t worth the computing resources.
- Some pages get immediate rendering – or possibly immediate basic/regular indexing, along with high-priority rendering. This would enable the immediate indexation of pages in news results or other QDF results, but also allow pages that rely heavily on JS to get updated indexation when the rendering completes.
- Many pages are rendered async in a separate process/queue from both crawling and regular indexing, thereby adding the page to the index for new words and phrases found only in the JS-rendered version when rendering completes, in addition to the words and phrases found in the unrendered version indexed initially.
The JS rendering also, in addition to adding pages to the index:
- May make modifications to the link graph
- May add new URLs to the discovery/crawling queue for Googlebot

The idea of JavaScript rendering as a distinct and separate part of the indexing pipeline is backed up by this quote from KMag, who I mentioned previously for his contributions to this HN thread (direct link) [emphasis mine]:

“I was working on the lightweight high-performance JavaScript interpretation system that sandboxed pretty much just a JS engine and a DOM implementation that we could run on every web page on the index. Most of my work was trying to improve the fidelity of the system. My code analyzed every web page in the index.

Towards the end of my time there, there was someone in Mountain View working on a heavier, higher-fidelity system that sandboxed much more of a browser, and they were trying to improve performance so they could use it on a higher percentage of the index.”

This was the situation in 2010. It seems likely that they have moved a long way towards the headless browser in all cases, but I’m skeptical about whether it would be worth their while to render every page they crawl with JavaScript given the expense of doing so and the fact that a large percentage of pages do not change substantially when you do.

My best guess is that they're using a combination of trying to figure out the need for JavaScript execution on a given page, coupled with trust/authority metrics to decide whether (and with what priority) to render a page with JS.

Run a test, get publicity

I have a hypothesis that I would love to see someone test: That it’s possible to get a page indexed and ranking for a nonsense word contained in the served HTML, but not initially ranking for a different nonsense word added via JavaScript; then, to see the JS get indexed some period of time later and rank for both nonsense words. If you want to run that test, let me know the results — I’d be happy to publicize them.

from Moz Blog https://moz.com/blog/evidence-of-the-surprising-state-of-javascript-indexing
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Sunday, May 28, 2017

https://t.co/XaiV0AWFko cerca de colegios en Barcelona https://t.co/9wxTOqpCbm

https://t.co/XaiV0AWFko cerca de colegios en Barcelona https://t.co/9wxTOqpCbm — Network Coaching (@thenetcoaching) May 28, 2017 //platform.twitter.com/widgets.js from Twitter https://twitter.com/thenetcoaching May 29, 2017 at 12:56AM via IFTTT from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/28/httpst-coxaiv0awfko-cerca-de-colegios-en-barcelona-httpst-co9wxtoqpcbm/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161168842198 via IFTTT
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https://t.co/XaiV0AWFko cerca de colegios en Barcelona https://t.co/9wxTOqpCbm

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Pisos cerca de colegios en Barcelona

El colegio preferido por padres suele ser el que está más próximo al domicilio familiar o al lugar de trabajo. La cercanía es el criterio más valorado El incremento del tráfico en los últimos años se ha convertido en un dolor de cabeza para aquellos que pasan una gran parte de su tiempo diario en el recorrido de su casa, al trabajo, al colegio y viceversa. Quedarse horas en las colas, es perder un valioso tiempo con tu familia o tiempo de familia. Por esta misma situación pasan los niños y adolescentes estudiantes, lo cual les limita el tiempo para realizar tareas, estudiar y divertirse. Además de esto, vivir cerca del trabajo o del cole trae ventajas. Ventajas de vivir en pisos cerca de colegios Ahorro de tiempo: uno de los ámbitos más importantes. Esto mejorará notablemente tu vida y podrás destinar el tiempo libre en actividades que te llenen de satisfacción y te hagan sentir mejor. Tranquilidad: el ahorro de colas y bocinas por la mañana y por la tarde, proporcionan relajación. Ahorro en alimentación y gasolina: ya que al ser los recorridos más cortos, no tardarás en llegar a casa para almorzar y después volver al trabajo. Además si hablamos de gasolina, podría reducirse bastante, pues ahora caminar o hacer el recorrido en bicicleta serán las mejores opciones para ahorrar, mejorar la salud y cuidar el medio ambiente. Pensar en estas opciones traen un cambio no solo al estilo y la calidad de vida de tu familia, sino que también promete un cambio ambiental y social. Encontrar estos pisos en yaencontre Es muy sencillo, tan solo tienes que escoger el filtro de cerca de y escoger colegios. Nuestra página web te actualizará los mejores pisos cerca de colegios que tanto deseas. Por ejemplo: Esta vivienda en la calle Diagonal, es bastante luminosa y cuenta con siete habitaciones y dos baños: Por otro lado, en la calle De Balmes, en Sant Gervasi, un increíble piso está buscando un nuevo dueño y es que, cuenta con una gran terraza, cuatro habitaciones y dos baños. En Pedralbes, la calle Xile cuenta con un magnífico piso con piscina comunitaria, cuatro habitaciones y tres baños. Por último, en la calle De Gracia Fària, Diagonal Mar, una vivienda con unas lujosas vistas está disponible para que entre a vivir una familia. La completan tres habitaciones y dos baños. No pierdas tu oportunidad y entra en yaencontre.com y encuentra el piso ideal para tus hijos y para ti. //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push(); Source link from Blog https://goagencies.com/pisos-cerca-de-colegios-en-barcelona/ via Go Agencies from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/28/pisos-cerca-de-colegios-en-barcelona/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161168665318 via IFTTT
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Pisos cerca de colegios en Barcelona

Saturday, May 27, 2017

https://t.co/q7JUrkt2k5, distribuidor exclusivo de la portuguesa Belone https://t.co/iu5tPuL7RH

https://t.co/q7JUrkt2k5, distribuidor exclusivo de la portuguesa Belone https://t.co/iu5tPuL7RH — Network Coaching (@thenetcoaching) May 27, 2017 from Twitter https://twitter.com/thenetcoaching May 28, 2017 at 12:52AM via IFTTT from Network Coaching http://networkcoaching.tumblr.com/post/161132607294 via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161132808458 via IFTTT
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Oswin, distribuidor exclusivo de la portuguesa Belone

InmoDiario La empresa Oswin Office Solution ha alcanzado un acuerdo con la empresa portuguesa Belone para distribuir en exclusiva en Madrid y Barcelona su mobiliario de oficina. Tras este acuerdo, Belone se suma a la cartera de primeras firmas de mobiliario de oficina que Oswin distribuye en España desde hace una década, entre ellas, Raio, Alital, Ofita, Interstuhl, Inclass y Leber. Con sede en Madrid, Oswin diversifica su actividad entre la venta de mobiliario de oficina nuevo y reciclado, la recompra de mobiliario de oficina y la instalación de mamparas. Completa su oferta de productos con la gestión integral del proyecto, desde el traslado o la desimplantación de oficinas hasta la planificación del espacio. “Aportamos ideas sobre la mejor forma de optimizar el espacio”, señala Óscar Herrando, socio de la firma. Por su parte, Belone es el nuevo proyecto empresarial de la familia Estima, de larga y reconocida trayectoria en el sector. El motor de todo, Carlos Estima, en los años 70 empezó a fabricar muebles para cocinas y oficinas y poco tiempo después su pequeña empresa se posicionó como la primera del sector en Portugal. Hoy dirigen esta nueva empresa sus hijos Gabriel y Marcia. Belone acaba de lanzar una colección de mobiliario de oficina firmada por el diseñador industrial Gabriel Teixidó. Sobre Oswin: Desde el inicio, realiza una planificación del espacio a adecuar con el objeto de visualizar la nueva distribución. Aporta ideas sobre la mejor forma de optimizar el espacio y por tanto requerir menos m2 y mejorar los coste. Prepara sin compromiso un presupuesto de ejecución de todos los trabajos que integre las mejores ofertas respecto a mobiliario, compartimentación, instalaciones y hasta la mudanza. Oswin comercializa tanto mobiliario de oficina nuevo como semi nuevo. Mobiliario nuevo Oswin equipa las oficinas con todo tipo de soluciones en mobiliario de primeras marcas. Trabaja con los principales fabricantes nacionales e internacionales para los diferentes espacios-tipo:Recepciones, despachos, zona de espera, puestos operativos, salas de reuniones, phonebooth, zonas de trabajo informal y zonas de descanso. Además, dispone de una amplia gama de sistemas de mamparas desmontables: Mamparas vidrio, Mamparas ciegas, Tabique armario, Tabique móvil, Diferentes acabados y modulaciones. Oswin también, ofrece servicio de recompra. Si el cliente está pensando en cambiar su mobiliario de oficina y no sabe que hacer con el, se lo compran. Compran todo tipo de mobiliario en grandes cantidades, y se ocupan de recogerlo sin coste, según estado. Además, ofrece el servicio de alquiler del mobiliario de oficina, para aquellas empresas que necesitan tener esa disponibilidad, desde una silla hasta una oficina completa: recepciones, puestos operativos, despachos, salas de reuniones y zonas de descanso o áreas para la colaboración. //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push(); Source link from Blog https://goagencies.com/oswin-distribuidor-exclusivo-de-la-portuguesa-belone/ via Go Agencies from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/27/oswin-distribuidor-exclusivo-de-la-portuguesa-belone/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161132613628 via IFTTT
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https://t.co/q7JUrkt2k5, distribuidor exclusivo de la portuguesa Belone https://t.co/iu5tPuL7RH

https://t.co/q7JUrkt2k5, distribuidor exclusivo de la portuguesa Belone https://t.co/iu5tPuL7RH — Network Coaching (@thenetcoaching) May 27, 2017 //platform.twitter.com/widgets.js from Twitter https://twitter.com/thenetcoaching May 28, 2017 at 12:52AM via IFTTT from Network Coaching https://thenetworkcoaching.wordpress.com/2017/05/27/httpst-coq7jurkt2k5-distribuidor-exclusivo-de-la-portuguesa-belone-httpst-coiu5tpul7rh/ via IFTTT from Local SEO Guru http://localseoguru.tumblr.com/post/161132613393 via IFTTT
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https://t.co/q7JUrkt2k5, distribuidor exclusivo de la portuguesa Belone https://t.co/iu5tPuL7RH

Oswin, distribuidor exclusivo de la portuguesa Belone

https://t.co/q7JUrkt2k5, distribuidor exclusivo de la portuguesa Belone https://t.co/iu5tPuL7RH

Friday, May 26, 2017

Google I/O: nuevas formas de crear aplicaciones y sistemas de pago centrados en los usuarios

El congreso I/O es un momento mágico en Google. Cada año, recibe a miles de desarrolladores como tú, que comparten nuevas ideas sobre productos y quieren conocer nuestras últimas novedades en soluciones informáticas.

Este encuentro tiene lugar en un momento muy emocionante para la comunidad de desarrolladores. Ahora los consumidores disponen de más opciones que nunca para decidir dónde comprar, qué ver, a qué jugar y cómo comunicarse con amigos y familiares. Por ello, es muy importante que tu producto destaque entre toda esta oferta. Necesitas herramientas que te ayuden a hacer crecer tu empresa y, al mismo tiempo, debes satisfacer a los usuarios.

Creemos que podemos ayudarte a conseguirlo.

Esta tarde presentaré, junto con mi equipo, tres innovaciones de Google para que los desarrolladores puedan ofrecer a los usuarios formas más sencillas de pagar por sus servicios. Estas novedades también les permitirán crear negocios más rentables y aumentar el número de usuarios de sus aplicaciones. Para conocerlas, consulta nuestra emisión en directo.

Ofrece a los usuarios la posibilidad de pagar con Google

A partir de hoy, iremos ampliando nuestro conjunto de soluciones de pago. La API de pagos de Google ayuda a los comerciantes y desarrolladores a aumentar enormemente las conversiones relacionadas con la tramitación de la compra, porque permite que los usuarios pagar fácilmente mediante las tarjetas de crédito o de débito que han registrado en sus cuentas de Google. Google proporcionará a los usuarios muchas opciones de pago. Por ejemplo, podrán utilizar una tarjeta de crédito o de débito que hayan registrado en Android Pay, una tarjeta de pago que hayan usado para realizar transacciones en Play Store o una forma de pago registrada en Chrome. Además, podrán usar estas opciones de pago registradas con aplicaciones y sitios web móviles de terceros, y también con el Asistente de Google allí donde estén.

Subtítulo: Pago con Google en Panera Bread mediante el Asistente de Google

Todo esto agiliza la tramitación de la compra para los usuarios. Ya no se les volverá a escapar una buena ocasión de compra porque están en el autobús y no quieren sacar la tarjeta de crédito delante de desconocidos. Tampoco les volverá a ocurrir que, estando ya en la cama, descubran una oferta que termina a las doce de la noche y resulta que no tienen la tarjeta de crédito a mano. Ahora ahorrarán tiempo y esfuerzos porque podrán usar las tarjetas de crédito y de débito que tengan registradas en sus cuentas de Google cuando se les ofrezca la opción de pagar con Google en aplicaciones y sitios web que admitan este sistema de pago.

Para los desarrolladores, esta API supone una innovación importante que puede agilizar la tramitación de la compra, generar más conversiones, aumentar las ventas y reducir los abandonos del carrito. Todo ello con una sencilla integración. Obtén más información sobre la API de pagos de Google.

Consigue más ingresos con tus aplicaciones gracias a la nueva versión de AdMob

A lo largo del día, utilizamos nuestros dispositivos móviles para comprar, comunicarnos y entretenernos. Para los desarrolladores, las compras en la aplicación representan una forma de obtener ingresos. Los anuncios, también.

AdMob se creó para contribuir a mejorar el ecosistema de las aplicaciones. Esta red, que cuenta con más de un millón de aplicaciones de iOS y Android, ha aportado más de 3500 millones de dólares a los desarrolladores. Y todavía podemos hacer mucho más para ayudarte a conseguir resultados increíbles.

Hoy presentamos una nueva versión de AdMob totalmente renovada. El nuevo AdMob es más fácil de usar, y te ofrece información mucho más detallada y valiosa sobre las experiencias de los usuarios con tus aplicaciones.

Más fácil de usar: hemos aplicado Material Design a todos los aspectos del diseño de AdMob para ofrecer una experiencia sencilla e intuitiva en toda la plataforma, tanto en móviles como en ordenadores. Esto te permitirá realizar más tareas en menos tiempo. A continuación verás lo fácil que resulta elegir la aplicación de la que quieres hacer un seguimiento, consultar sus métricas clave y, después, actuar con rapidez para mejorar su rendimiento.

Subtítulo: Versión renovada de AdMob

Datos más detallados: también hemos integrado Google Analytics para Firebase en la nueva versión de AdMob con el fin de que puedas acceder rápidamente a las métricas que más te interesan. Si enlazas tus cuentas de AdMob y Firebase, dispondrás de datos detallados sobre los ingresos que te proporcionan los anuncios, además de información valiosa sobre los usuarios como, por ejemplo, el tiempo que pasan en la aplicación y las compras que hacen en ella. Todo esto en un mismo lugar.

Subtítulo: Panel de Google Analytics para Firebase en AdMob

Conoce a los usuarios y llega a ellos con campañas universales de aplicaciones

Obtener dinero de tu aplicación es una pieza importante del rompecabezas,. pero también debes pensar en cómo conseguir un mayor número de usuarios.

Las innovaciones de Google en materia de aplicaciones han dado lugar a más de 5000 millones de descargas realizadas desde anuncios. Además, ahora estamos ayudando a los desarrolladores a conseguir más de 3000 millones de eventos en la aplicación por trimestre como, por ejemplo, añadir productos al carrito o llegar al tercer nivel en un juego. Los desarrolladores cada vez más tienden a utilizar las campañas universales de aplicaciones, un tipo de campaña integral que permite ampliar la cobertura y maximizar las descargas de aplicaciones en las principales propiedades de Google: Google Play, YouTube, Gmail, la Búsqueda y la Red de Display. Estas campañas utilizan la tecnología de aprendizaje automático de Google para evaluar un gran número de señales en tiempo real, lo que permite mejorar los anuncios y llegar a los usuarios más interesados en la aplicación. Seguimos multiplicando nuestros esfuerzos para mejorar estas campañas y les hemos incorporado nuevas funciones para que la promoción de las aplicaciones sea aún más efectiva.

Atrae a los usuarios en los momentos clave en los que están buscando algo nuevo con los nuevos emplazamientos de las campañas universales de aplicaciones en Google Play

Cada mes, más de 2000 millones de dispositivos activos utilizan Android, y Google Play está disponible en más de 190 países de todo el mundo. Es el lugar al que acuden los usuarios para descubrir nuevas aplicaciones y juegos. Además de buscar aplicaciones para probarlas, cada vez más navegan por Play Store y consultan recomendaciones de aplicaciones nuevas.

Queremos ayudar a estos usuarios a descubrir tus aplicaciones y para ello estamos introduciendo nuevos emplazamientos de anuncio en la página principal y en las páginas de fichas de aplicaciones de Google Play Store. Gracias a estos nuevos emplazamientos, disponibles únicamente a través de las campañas universales de aplicaciones, puedes llegar a los usuarios mientras tocan, deslizan o se desplazan por la pantalla de sus dispositivos para buscar una nueva aplicación que les guste.

Subtítulo: Los nuevos emplazamientos de anuncio permiten llegar a los usuarios que navegan por Google Play

Encuentra a más usuarios interesantes con las nuevas opciones de puja de las campañas universales de aplicaciones

Hay usuarios más valiosos que otros. Por ejemplo, los jugadores que suben de nivel en tu juego o los viajeros que reservan varios vuelos al mes con tu aplicación son usuarios que te interesan. Por ello, estamos introduciendo estrategias de Smart Bidding en las campañas universales de aplicaciones, que te ayudarán a captar un mayor número de esos usuarios de gran valor. Con Smart Bidding puedes adaptar las pujas a objetivos empresariales concretos: coste por adquisición objetivo (CPA objetivo) o retorno de la inversión publicitaria objetivo (ROAS objetivo). Las campañas universales de aplicaciones te ayudan a llegar a los usuarios adecuados en función de tus objetivos: descargas, eventos y, próximamente, valor. Esta novedad empezará a ofrecerse a los anunciantes y desarrolladores de iOS y Android en los próximos meses.

App Attribution Partners: un nuevo programa de medición

Muchos desarrolladores utilizan soluciones de medición de terceros para evaluar el impacto de los anuncios y obtener información valiosa sobre la interacción de los usuarios con sus aplicaciones. El nuevo programa App Attribution Partners, diseñado para integrar datos de siete empresas de todo el mundo en AdWords, te ayudará a tomar decisiones más rápidas y acertadas basándote en esta información.

Desde aquí damos la bienvenida a adjust, Adways, AppsFlyer, Apsalar, CyberZ, Kochava y TUNE. Es un placer contar con ellos.

La integración de AdWords con estos partners garantiza datos coherentes, fiables y más detallados en las métricas de las aplicaciones; datos que ya puedes utilizar para diseñar estrategias eficaces y maximizar el rendimiento de tu empresa.

Ante el creciente uso de Internet por parte de los consumidores, cada vez es más importante que los desarrolladores creéis experiencias centradas en el usuario de principio a fin: desde las aplicaciones que diseñas hasta la experiencia y las formas de pago que ofreces. No siempre es fácil, pero Google puede ayudarte. Esperamos poder seguir recorriendo este camino juntos.

Publicado por Sridhar Ramaswamy, vicepresidente sénior de Publicidad y Comercio

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